Why Europeans Hate the Taste of American Chocolate - Cheddar Explains

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There’s no visual difference between American chocolate and European chocolate - but there’s definitely a taste difference. Cheddar explains the scientific reason why American chocolate tastes “sour” to European consumers.

Further reading:
The Irish Times

Business Insider

NY Times

BBC


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The moment they're calling cadbury european chocolate, you can almost hear all the Belgians and Swiss sigh in contempt.

PhaTsp
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I'm a French European that moved to North America, and when I try products that are similar to the one in Europe. the taste are completely subpar, I told this to my wife who is American and she told me because the older you get, your taste buds it less sensitive she said. So I took my wife to Europe and she never question my taste buds again.

TheRealSpeedWolf
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I'm a European and I've first heard of Cadbury last year.. It's a UK chocolate, not very popular in Europe. I would say Milka or Lindt are the ones everyone knows about. But Lindt cannot even be put in the same sentence with Hearshy's lol it's at whole different level in terms of quality, taste and variety

ag.
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I ate a hershey's bar 5 years ago on vacation and my first thought was: Why does this chocolate taste like vomit? I actually threw the bar away, thinking it had gone bad and bought another one a few days later in a different store. It had the same taste that imediately made me think of vomit. I'm so happy to finally figure out why!

sec_
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so its chocolate but with the definitive scientifically explainable vomit taste

louie
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My Belgian ass: cries in French, screams in Dutch and calls the Swiss cousin to complain about American chocolate in German

waveybee
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"There's a scientific reason why Europeans think our chocolate tastes so bad."
Yah.
The reason is theirs is so much better.

aquashock
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Now I understand why my Estonian cousins think our US chocolate tastes "different" and "not as good" as the chocolate there. They have sent me some Kalev brand chocolates in exchange for some Hershey brand chocolates. TBH, I absolutely LOVE their chocolates!!! 🍫🥰

ktina
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"But it's not our fault!"
I you just explained how scientifically they don't need to use the compound anymore, but still add it because people like the taste.

Zefo_No
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Who will tell them that Cadbury isn’t ‘Europe’s chocolate’?

astropeeks
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Living in Europe teaches you to eat less chocolate in terms of quantity, but more in terms of quality. Just go every year to the Salon du Chocolat de Bruxelles and discover all these "artisans chocolatiers". Some are well know like Marcolini, others less known but excellent like Willems.

beuvue
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As a German, this is especially extreme, because we are basically used to Swiss Chocolate, seeing Switzerland as our personal chocolate supplier.

MysteriusChannel
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As a kid I told my councilor that Heshey's tasted like cardboard. The next day I brought Swiss chocolate. He understood.

AwkwarredTurtle
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Why eat Cadbury when you can have Milka, an actual European chocolate?

shockingheaven
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British here- Cadbury isn't European, I'm pretty sure a lot of Europeans haven't even heard of Cadbury. A better example of a European chocolate would be Milka or Lindt

emit
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Calling a french guy named "Michel" - Michael is probably even more american than Hershey's chocolate

EchtellionN
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I was so disappointed when I tasted Hershey’s for the first time after hearing so much about it and it was DISGUSTING 😭 young me was so hurt

SuperHotchx
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After I tasted European chocolate at the Polish deli, international food stores, and visited France 🇫🇷 for a month I can no longer fully enjoy Hersey’s anything. All I taste is sugar grains dissolving in my mouth. 😵‍💫

Adansinamo
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I think that the existence of a "Cadbury" chocolate producer is practically ignored ANYWERE in Europe outside UK.

neutronalchemist
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"Hershey may not be on top of the chocolate world much longer"
Since when was it at the top of the chocolate world in the first place?

farmam