TIPS & TRICKS | 3 Tips to Create your own salon space Ft. Stéphanie De Laforrest

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In this new episode of Tips & Tricks, learn how to design a salon that not only attracts clients but keeps them coming back. Stéphanie De Laforres shares her expert insights on creating a welcoming, functional, and stylish space. From layout optimization to choosing the right lighting, colors, and materials, she guides you through the essential steps to build a salon environment that enhances the client experience and reflects your brand identity.

✂️ Who is the expert ? ✂️

Stéphanie De Laforrest is the Head of Retail Design and Customer Journey. She oversees the customer experience throughout their interaction with a brand or retail business, from initial awareness to post-purchase activities and beyond. Her role involves understanding each step customers take when discovering, evaluating, purchasing, and interacting with a retailer’s products. Creating a detailed customer journey map is essential for improving the shopping experience, identifying key touchpoints, emotions, and pain points.

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Struggling with managing your team? Need to improve your customer experience and develop your retail and your salon profitability? And what about your Salon visibility on socials? Take your business to the next level! 🚀
Everything you need to know is right here in the L’Oréal Business Academy section in ACCESS: you’ll find lots of experts’ tips, free e-learnings and many other certifying trainings to help you grow your business!
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