What is Digital Advertising? [With Real Results Inside]

Businesses are BLOWING up through digital advertising. But what is digital advertising? Today we're going over the digital advertising basics so that you can learn digital advertising the right way.

Digital advertising, also known as internet advertising, is the process of promoting messages on the Internet to your customers.

Digital advertising TECHNICALLY consists of all types of online ads.

It is so important because digital advertisements are inexpensive, highly targeted, easy to measure, and scalable.

For example, in the video, I talk about several small businesses that are using digital advertising to grow their business, such as:

- A baking company that sells baking supplies that spent $4,500 in Facebook Advertising and made $131,000 in return.
- A hair extension company that spent $141,000 in Google Advertising and generated 4,000 purchases ($35.45 per purchase)
- A finance company that spent $1,900 in Facebook Advertising and generated 414 leads at an average cost of $4.69 per lead.
- A local gym that spent $1,500.19 in Facebook and Instagram Advertising and generated 93 leads at an average cost of $16.13 per lead
- An apparel business that spent $20,673.00 in Social Media Advertising and made $77,982.56 in return (3.77 ROAS - Return on Ad Spend)
- A wellness group that spent $2,556.88 in Facebook Advertising and generated 118 leads at an average cost of $21.67 per lead
- A skincare company that spent $927.76 and has already made $10,000 in return (10.7 ROAS)

REGARDLESS of your business and target demographic, you can you use digital advertising to grow your business.

You can get started with digital advertising by first building a funnel, creating engaging assets to stand-out (like video/graphics/photography), and launching a campaign with several variations.

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What Is Digital Advertising Video Outline

Intro: (0:00)
Does Digital Advertising Work?: (0:15)
What is Digital Advertising?: (1:15)
What are the Benefits of Digital Advertising?: (2:50)
Can Digital Ads Work for My Business?: (8:50)
How to Get Started with Digital Advertising?: (10:05)
What are Our Secrets to Digital Advertising? (10:50)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[brandizatorski]

I agree I think more people are glued to their phones than anything else! Makes sense as to why digital advertising is more effective!

[cameronhaldin]

This was super informative. I'd love to work with you guys in the future. You seem to have the expertise to help me reach my audience!

[Sincerely_ShyJ]

Really great video! I usually don't advertise outside of social media, so this was extremely helpful! I do plan on taking the Google Ad Certifications though. Thank you!

[taylorleathomas]

Great information! Thank you for sharing.

[posttracy]

Great presentation and explanation of selling it.

[asingaraju]

My college must follow you guys and learn what to teach about digital marketing

[gunpowderboardgames]

Great video. I found Google soooo confusing technically (as a newbie) to even run a simple video ad. Amazon is good but you'll always be outbid if you are a small player but has great reporting. I found Facebook the easiest, it's expensive but the economies of scale does work.

[bellebenicio]

why are u trying to sell? better to get donates