Sell More Books | How To Run Amazon Ads

Are you looking to sell more books? Have you been thinking about running book ads but have no clue where to start? Well, you’re in luck because we’re about to start the next Saturday Series all about running ads to books. Today, we’re going to cover how to run amazon ads. So, stick around:

A while back I did an entire series on running AMS ads. While most of the data within that series is still relevant, I wanted to start this sell more books series with an updated intro to amazon ads, since there are a few things that have changed within the system.

Now, I wanted to start the sell more books series with Amazon ads for 3 main reasons:
1. They’re super simple to create a campaign
2. You can start campaigns dirt cheap(as little as $1 a day)
3. The audience is a warm audience, meaning they’re already on Amazon to buy

One thing that should be noted is that since nothing is guaranteed when it comes to running ads, you should never budget money that you cannot afford to lose. Also, as you probably know, KDP pays you 60 days out from the time of a sale, where as, Amazon Ads take their money out on the next billing cycle.

Ok, enough disclaimer crap, let’s get started:

I know that was a lot of info and you’re probably a bit overwhelmed. That’s ok and perfectly normal. Take it slow. As with all of the ad platforms I’m going to cover in this sell more books series, there’s going to be a lot of trial and error. What works for one author, may not work for another. In fact, what works for one book, may not work for another. So, don’t be afraid to experiment, remember, you can always pause ads and keywords/products if they’re not being profitable enough for you.

Now that you know how to run amazon ads, you may be wondering how to understand the resulting data that you get. Don’t worry, I’ve got you covered. Click on this video right here and I’ll show you how to read the numbers and what those numbers mean to help you sell more books. Or you can check out this video that youtube says you’ll like.

#SellMoreBooks #AmazonAds #SelfPublishing

🔴 If you enjoyed this video then check these out:

✅ Tools and services, I recommend:
My book on how to get book honest book reviews without begging:

The tool I use to find efficiently find profitable keywords, categories and niches:

The self-publishing course that more than tripled my business revenue:

The Amazon Ad(formerly AMS Ads) Course that taught me how to optimize my ads, as well as introduced me to AMS UK:

Catch and eliminate grammatical issues and typos like, how to weite a book, using your FREE Grammarly account:

✅ Recommended playlists:
How to Make a Children's Picture Book in PowerPoint:

No Content and Low Content Book Interiors:

Tips for Authors:

Disclaimer: Some of these links go to one of my websites and some are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

✅ Let's connect:
Twitter - @kwheelerbooks
Instagram - /kwheelerbooks

[ltetobago]

I'm on it, let's go...can't wait to binge this series this weekend 🙏🏽 TY

[LillianKZ]

Amazingly helpful! Just started this series and plan to watch them straight through today.

[LillianKZ]

Got it, thanks! Do you have a video on getting the Amazon Advertising certifications?

[Maria-shml]

Thank you so much, this was very helpful. It is frustrating that I can not see my ad when I hit ad preview. Am I doing something wrong?

[godifiedsaint]

Trying to get to the right website your own on cell phone cant....

[mlsdd]

thank you, you shot my mind!
I will publish 20 books at once. Should I have a campaign for each book? How do I link the campaign to my book?

[joslyncarter]

I'm so glad you posted this. Stay safe.🤸‍♀️

[gerelyn]

Good stuff, can't wait to try it!!

[debrarufini]

Damn - I was getting all excited about doing this...but, I have gone with a hybrid publisher to do all the background work for the 2nd edition of my existing book, which means that my KDP page isn't connected to the new edition, hence not being able to run an add. Is there any way around this please? Thanks.

[godifiedsaint]

Help how do you stop or pause the ads? It's hard to find on my phone so I'll have to do on my pc. I didn't do keywords I will do and get again doing keyword ls but not until like mid fall or mid or end of sprig or fall.

[andyw]

Haven't had great success with AZ ads in the past but great info here!

[r.a.fraley]

Hi Keith, your videos have been instrumental as I go through the process of publishing my first book. You have made advertising so clear and accessible. This question is unrelated to ads: I thought I heard there is a certain link you should copy when linking to your amazon book page, and that linking the wrong one can get you booted from Amazon. Is this the case and would you mind clarifying? Thanks!

[rerunrescue]

I love this video. Super useful and clear information, as usual. Keep it up.

[godifiedsaint]

Ok I found it! It was harder to find on cell phone rather than p.c after $57, I think that's enough. I say keywords would have been better....so with status paused they can't take anymore $ correct? I could ask company through email but nah they should have a # instead like kdp and Amazon do. If it wasn't for you I would have to wait a long time prbly for a response

[cabbagedavidge]

Is using the same keywords for all 3 match types at the same time beneficial? Other videos I have watched say leave automatic alone for low income books because of cost and the words they choose?

[anamchi]

Hi. I'm not a author per se, I'm just trying to market/sell my notebook journals. How would the strategy for running an ad campaign change? Does it make sense to run ads?

[marybethreynolds]

Hi Keith, Do you need to do separate ads for different covers with the same interior?

[jacquelinerogers]

Question, do you upload your keywords in an excel or csv file?

[easyfoodchannelsa]

Hello Keith hope everything is good on your side? Well in SA not going anywhere with this covid and mostly at home. I got myself blocked on draft2digital due to some books that had repeated contend and I discovered that to late. Anyhow Is it posible to stick to a fixed amount as low as let's say $30 for amazon adds? I'm still stuck with books that does not sell at all and curently thinking of running adds but it sounds so expensive

[gregschwedes]

Hey Keith love your videos. I have a question: I set my daily budget at $5/day and .20/ea. When I type in the common keywords, I see authors books on the search result that are sponsored. But when I put in my more detailed keywords I am bidding on...none of the results are sponsored, so I am no where to be found. I emailed KDP and they told me to increase my bid amount??? What, I am not getting any impressions at all for certain keyword...what does that have to do with my click budget, am I bidding on impressions, or clicks?