App Growth Week | Diversifying user acquisition: The Web2App campaign with George Natsvlishvili

Watch the recording of a best-practice session with @airapps on what Web2App is and how it can help you address the modern challenges of mobile user acquisition.

Watch it now to learn:

● What Web2App is, and what the user journey looks like in this case.
● What the main challenges and benefits are when using Web2App.
● Main tips and tricks from the industry expert on successfully implementing Web2App for your mobile growth.

Chapters
0:00 Intro
3:20 What's the modern state of mobile user acquisition?
4:15 What is Web2App?
5:43 What are the main types of Web2App campaigns?
8:30 How to setup Web2App?
9:49 What are the pros and cons?
15:13 What are George's top findings?
17:26 How to test Web2App campaign?
18:41 Outro

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