Strategy for the day after

With the third session we will look beyond the immediate disruptive effects of the Covid-19 crisis, and discuss how you can build a strategy that prepares your company for an uncertain future.

The consequences of the crisis may call for a rethink of strategic priorities. But how to decide what to boost, slow down, scrap or add when the contours of so-called “new normal” are still so blurred? This is the question Prof. Kerstin Fehre and Prof. Carine Peeters will help answer. In particular, we will discuss how mapping different scenarios of the future can help overcome the cognitive biases that affect the threats and opportunities we see in the current Covid-19 crisis, and beyond that take informed decisions about possible changes in strategic priorities and initiatives going forward.