Why Disney sells a $250,000 crystal Cinderella castle - ecommerce price anchoring

In this video, we're going to learn how Disney uses price anchoring to sell their $250,000 crystal Cinderella castle. By setting the price at a high value, Disney can ensure that potential customers are willing to pay a high price for their product.

Price anchoring is a common ecommerce strategy that uses a high price as a reference point. By setting the price at a high value, you can ensure that customers are more likely to buy your product. By understanding how Disney uses price anchoring, you can create similar pricing strategies for your business!