Learn Google Ads For Free - What's The Difference Between CPM And Target CPM?

The first question is: what is the difference between CPM (cost per thousand impressions) and target CPM (how much you are willing to pay for a tCPM)? If you want to pay 10, 20, 30, and so on, you never go on tCPM bidding. To be honest with your CPM bidding, we mostly go for max conversions. But all the time we go for max conversions, and then we either set up a target CPA or target ROAS on it.

What is the Ad Rank threshold? There isn't any such thing. You want your ad rank to be as high as possible to be competitive in the auction. However, this is dependent on how good your competition is. Let me give you an analogy of a boxing match. If you are fighting against amateur boxers, you are most likely to win the match because you are an experienced boxer and you know what you're doing, right? But if you are fighting against semi-professional or professional boxers, your competition will be tough, and you will need to train harder to beat them. So, the threshold is dependent on your competition and other advertisers.

To sum it up, if your competitors are amateurs or advertisers who haven’t got a clue about Google Ads, then they will be setting these up the wrong way. It will be effortless to beat them, and you will only pay one cent more than the second-best ad-ranked advertiser.

#cpm #youtubecpm #targetcpmbidding #cpmyoutube #targetcpmbiddingstrategy #cpmmarketing #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketing

Here’s a list of some of the tools we use for our agency. Some of them are affiliate links and it helps us to support our channel. We’d appreciate if you do use one. Thank you!

Free Resources

Here’s a list of some of the apps we love & use for our agency. Some of them are affiliate links and it helps us to support our channel. Thank you!

👉 American Express - See benefits worth $5,400
Get up to 100,000 points. Best way to manage your cash flow for all your ads. Get 54 days of interest-free credit & other amazing benefits. Check eligibility.

👉 Clickmagick - 14-day Free Trial
Bullet-proof Google Ads conversion tracking. Track, Optimize and scale like a Pro

👉 Clickup - Free Forever
The Everything app, for work. Eliminate app sprawl and reduce software spend.

👉 Pipedrive - Start Free Trial Now
Power up your business. Elevate your marketing with the no.1 CRM. 1-month free trial + 20% off for 12 months

👉 Shopify - Start Free Trial
The future of business is yours to shape. Sign up for a free trial and enjoy 3 months of Shopify for £1/month.

👉 Unbounce - Free Trial + Save 35%
Best A/B split testing landing page builder. Convert more visitors into leads, signups, and sales.