Masterclass with Oliver Balch: 'Sustainability's Medusa Problem | Oliver Balch

We have invited Oliver Balch, freelance writer and journalist specialised in sustainability matters who regularly writes for The Guardian, The Telegraph, The Times, the Financial Times to lead this session. Today, "sustainability" is on the lips of everyone in the business world, from CEOs to graduate trainees.
But what does it really mean? And what motives do businesses have for embracing it?