Debunking Visual Myths: What science says and how to leverage it for better PKM

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🚀 Cohort 10 starts on 24 August 2024. 📔 We will process Simple Marketing for Smart People into a Book on a Page
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In this video, I dive into the science behind common claims about visuals, separating fact from fiction. I explore whether visuals truly have the power to outperform text in communication and learning, debunking popular myths along the way. You'll learn what the research really says and how you can apply these insights to improve your Personal Knowledge Management (PKM) system, ensuring that you're leveraging visuals effectively to enhance your productivity and understanding.
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Timestamps:
00:00 Intro
00:30 Bold claims about the supremacy of images over text
00:47 A quiz about visual superiority claims
03:07 It takes only 13 ms for the brain to process an image
03:35 The brain processes images 60000 times faster
04:05 We remember 80% of what we see 20% of what we read and 10% of what we hear
06:06 Where does this leave us concerning Visual PKM?
06:20 Diagraming for PKM
07:02 Syntactic Theory of Visual Communication
07:22 We are taught how to read stories, but not how to read pictures
08:34 We are becoming a visually mediated society
11:50 The syntax of symbols
18:06 Semiotic Approach to Visual Communication
21:10 Tenets of the Syntactic Theory of Visual Communication
21:16 Tenet 1: Mediated words and pictures have equal importance
22:20 Tenet 2: Mediated words and pictures are both symbolic representations
22:32 Tenet 3: Images are remembered by thinking about them in words
24:05 Six takeaways from the video
28:11 Closing Remarks
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🍿Watch next:
Visual PKM:

Book on a Page Summaries:

Diagraming for PKM:

My tools and processes:
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Articles:

[LeonelRFF]

I do read the references in the video description, it shows that your content has substance 😎.

[carolinemathieson]

The 13ms thing is interesting. If you watch a video at 60 frames per second which is a typical rate, you see one frame appproximately every 16ms. But you do see every frame. I beleive this is how subliminal advertising was meant to work. They flashed up an advert for a single frame and though we might not be conscious of it, we are still are affected by it.

[carolinemathieson]

I think that everything we see through the eyes is visual. I think it's an evolutionary benefit to be able to see and acknowledge the predator before it strikes. Even words on a page or screen are visual first, then we recognise the shapes as characters then words. But we see the shapes first. If we don't understand the shapes then that second step doesn't happen. So it's not surprising that they claim our minds process visual information quicker than other forms. Also visual information comes into our brains much faster than any other kind of information. Interpretation comes later and more slowly.