What is a CMO? SAP's Chief Marketing Officer, Alicia Tillman, explains (CXOTalk)

#CMO #ChiefMarketingOfficer

What is a CMO? the Chief Marketing Officer of SAP, Alicia Tillman, explains.

For a Chief Marketing Officer (CMO), building your brand is incredibly important. How do you stand out in a sea of competitors who are targeting the same customers and aiming for the same profitability?

In this video, we discuss:
-- What is a CMO?
-- What are three ways to grow a brand?
-- What is the relationship between authenticity and branding?
-- How do you translate branding efforts into marketing tactics and activities?
-- What are the obstacles to building a great brand?

Alicia Tillman, CMO of SAP, explains how to create a world-class brand. SAP has just been named the 16th most valuable brand in the world (ranked by BrandZ) moving up five spots in two years and increasing its brand value by $12 billion. Watch the video to find out how she explains her company's brand success.

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From the conversation:

Michael Krigsman: Final advice to folks that are listening, who say, "Yeah, I want to build a brand for my company," what should I do?

Alicia Tillman: Take charge of the value that you want marketing to play within a company because it has a place, and I believe that it always will. It will evolve like any great function or great company on Earth needs to. But you as the marketing leader are the ones who are best positioned to help your company understand how marketing can work best for it.

It's exciting to be able to shape a brand that speaks to the needs and the opportunities that your customers have. I think that that's a pretty good reward if you think about how you can shape that, how you can be at the forefront of it, and how you can help your company ultimately achieve the values so that the brand can work in support of the financial goals of the business.

[WealthGambit]

Watching this in 2022, super INFORMATIVE, thank you!

[Chicangeles]

If you marry the words to the eye movement you get an interesting perspective on which things are more real than hoped for or are the corporate line. Tim Roth would have a field day!