AMD Abandons High End GPU! RDNA 4 Targets Mid Range CONFIRMED

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AMD Abandons High End GPU! RDNA 4 Targets Mid Range CONFIRMED

AMD have finally touched on their plans for RDNA 4 in a recent interview (link below), and they discussed RDNA 4 and how it will be targeting the mid range and budget GPUs as we've suspected for months. There have been rumours of RDNA 4 high end being CANCELLED, and it seems that those leaks were true, and we will only see RX 8000 offer cheaper mid and budget tier graphics cards.

But just what kind of MSRP price will these be at? And will they still offer competitive enough performance for both gaming and ray tracing to compete against Nvidia RTX 50?

We also discuss WHY AMD have cancelled RDNA 4 high end, and WHY they have made the decision to focus on the mid and low tier tiers.

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SOCIAL MEDIA

0:00 Start
0:02 Today's topic
0:40 WhoKeys
1:30 AMD on no RDNA4 flagship
8:14 Why was RDNA 4 high end canned?
9:38 RDNA 4 specs - what do we know?

[LaserVelociraptor]

with neither amd nor intel going for the top end the 5090 will be obscenely expensive

[villenmillenion]

If AMD actually wants to gain market share fast they need to cut down prices, not just slightly less than NVIDIA.

[theshadowoftruth]

The Mid range strategy first work very well with the RX 480 it was sold at $259.

[stevensmith]

An 8700xt for $400 would cripple the GPU market if they make enough of them... But they won't because their financial department as a whole smokes crack.

[veckgames]

Welp, that's a guaranteed 2k MSRP for the 5090 and probably 1.5k for the 5080.

[moto]

Awesome! By targeting mid-level GPU users with a great price and good FPS, AMD can really appeal to a lot of gamers.

[AjrAlves]

Strongest hardware YouTuber.
Literally.

[Mammothtruk]

I can tell you what is going on here. AMD needs more time to cook that chiplet GPU. when they finally get that cooked up, they can just build to scale a flagship fighter. until that is cooked why not spend all the normal effort on mid range? NV is pricing themselves out of the market, AMD comes in with 85-90% of speed for half the price and they can pick up everyone under the 2k flagship. build market base, wait for chiplet to cook.

[Selloutsatirist]

It's not just the flagship price, it's powering and cooling a flagship system.

[ivayloi]

2 years ago - chiplets are the future, the mega cool tech. You will get cheap high end GPUs.
Today - most people do not buy high end GPUs anyway, we should focus on small chips...
The coping is hard... It's very simple why AMD is ditching the high end. They are scaling down since they failed to make the chiplets work perf per $.
Personally I don't care about their "strategy", it's just empty talk. They should get RDNA4 out at good price. This will speak more then anything their marketing can produce...

[oswaldjh]

Not finding a suitable upgrade from RX 6000 to 7000 is how I ended up back with NVIDIA again.
Now it looks like they won't produce a card to replace my 4070 TI Super.
Oh well, I can still recommend them for friends and family budget builds if they retain that AMD price/performance they're known for.

[paulbolger]

I can't find a laptop with ryzen and AMD discreet GPU anywhere unless it's extremely priced Alienware lol

[jasonsoh]

Great strategy from AMD, not everyone can afford the top end gpu. I hope they continue to capture more market from nvidia!

[umit]

I hope the mobile side will be competitive too.

[Neonmirrorblack]

RDNA4 being midrange isn't news. AMD already said they are no longer competing in the high end with GPUs. At the start of this year.
Anyone who believed otherwise was smoking the same hopium they always smoke whenever a new AMD GPU is being worked on, desperately expecting they will somehow *this time* be competition for Nvidia.

[gedeuchnixan]

How long is that guy in charge, before the 7xxx series lunched or after? If before he surely scrwed up BIG TIMES with last generation. He wants to go for the 80% of the market share and take 50% of that? Not with an RX 7600 NEITHER 8 or 16GB, that 128-Bit ain´t enough for to bite into nGreedias market share with all the leads they have (don´t need to like them to recognized RT, DLSS, FrameGen are a big deal) as he said "you need to get the developers". Why does AMD struggle to catch up? How many professional apps want a nGreedia GPU and tell you f* off if you have AMD? That also applies to FSR and so, why would any developer spent time and money to optimize for something barely anyone use/ Linux? AMD: if you want those 50% give us a 229€/ 199$, 192-Bit GPU with good performance which nGreedia NEVER will, that freaking simple! Okay with all that inflation make it 229$ and 259€ if you don´t concider Battlemage competition which you absoloutly should. I´m all for singing "Battlemage, Battlemage is going into my case; no nGreedia or AMD, a magician it must be" so don´t take them lightly.

[sandorski]

I think they just want a Profit from their GPU sales. A Mid-Range with superior Specs/Performance and Price with NVidia counter parts could sell enough to make financial sense, especially if they saved $$ on the R&D by not pushing for the Top. There was a rumour about rdna4 having issues and AMD focusing on rdna5 instead which was hinted might be a significant change.

I'm still using the 5700XT, the last time AMD did something like this, and it has been a great 1440p/ok 1440p UW card for my use.

[ferdgerbeler]

If they can bring actual gaming performance to the masses int he 200-300 range, they will destroy... too bad crossfire isn't a thing anymore..

[zaraizara]

AMD claimed that no one is buying expensive graphics cards, yet ironically, the only RX 7000 series card showing up on the Steam Hardware Survey is the most expensive one, the RX 7900 XTX. This clearly suggests that no one is buying the lower-end RX 7000 series cards!

[Imhotep]

This essentially proves what I’ve been saying for YEARS.

The vast majority of people never buy the highest end GPU, but always claim they have the best performance just because the “PC” label covers everything up.