How Warren Buffett Turned See's Candy Into a Billion Dollar Business

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[realcaramelli]

I actually stumbled onto See’s candies, way too expensive for me but I guess they’re probably really good

[djaaronix]

so a rich old yt dude make something more expensive to profit himself, wow revolutionary!

[krtm]

Oh my god its so cool!! Raising prices damn stockholders get bilions!!! job

[patrickr]

Is the YMCA smart to be taxed as a church when it's a gym?

[DaveE]

This is why homesteads exist, plus they always say how good coffee is for you and tea is for you, they never compare the benefit to all the extra stress anxiety and just lack of Retierment financial security and home security you will have as a result of drink that stuf

[jamesg]

The biggest thing is the quality and service has been maintained over the years. Yes it’s pricy but a single piece of See’s is worth a pound of almost any other chocolate

[mike_valueinv]

He found good quality company for relatively cheap price... that was See's Candy....

[kyjoli]

Happy Birthday to Warren Buffet on Friday 30th August 🎉

[definitelynotobama]

Nobody forces anyone to buy this stuff. He’s making more money because people still want to buy it. If people don’t want to buy it anymore, the price will go down.

[Olian_Abi]

9 min and no comment? Let me change that.

[onlinealias]

So that jerk is why sees got so expensive

[Outof...Context]

That is not a good thing. Be more like the Arizona tea guy

[davi]

Sees is a total and utter rip off hahq

[daiastacio]

The important part is that he did the same boring actions no one wants to do for 50 years

[creators]

Thanks Warren for inflation by the way of corporate greed.

[dallinw]

Gay. The government should only allow a certain percent markup on food pricing to reduce inflation.

[Hormozi.Community]

Alex Hormozi says Warren Buffett bought a candy company. He checks prices every year and raises them a lot. This helps him make a billion dollars. Focusing on one goal may be very smart.