Using Data Science to Profitably Scale Cross Channel Marketing Campaigns

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Jake Cook
CEO of Tadpull

Show Notes:
- RFM
- Recency
- Frequency
- Monetary
- Master Key
- Align data
- Social Media Slot Machine
- Google Analytics
- Speed to buy
- If people buy in the first day, run heavy retargeting
- Scaling
- Does not have good Roles
- Bad cash flow cycles
- Not knowing margins
- Quarterly Goals
- Have a process that’s repeatable

Sponsors:

Bio:
Jake is a forever curious entrepreneur that works across digital marketing, analytics, and AI.

Jake started out as a lost physics major that stumbled into online marketing and eventually design thinking and data science. Helping clients and students use empathy to unlock growth at the intersection of art and science are where he loves to spend his days.

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