Boost A Post vs Facebook Ads Manager (side by side comparison)

STOP Boosting posts! Long story short: you should always run your ads from Facebook Ads Manager, and not boost a post.

In this video, I'll do a side-by-side comparison of both options, and why you should run your ads from Ads Manager regardless of your campaign objective!

Content of this video:

00:00 Intro
01:33 Why you would Boost a Post
02:00 A great example of the difference
02:51 Campaign objective choices
05:30 A/B split testing
05:56 Campaign budget choice
06:53 Events you can track
07:26 Audience selection
09:20 Placements
10:21 Ad customization
11:27 Placement customization

Extra Resources

⚙️ How To Setup Facebook Conversion API On Shopify (All Events)

📊 How To Set Up Facebook Pixel Events For iOS 14 (Aggregated Event Measurement)

[allanmigdal]

I just started watching all of Vertex Marketing Agency videos and this just another great one! Good content and easy to understand. Also liked that the music didn't come on until the end. Older people like me (I'm 53, I know I look like I'm 35 but I'm 53) have a harder time listing to instructional videos with music in the background.

[Nadasky]

Thank you for the info... I was wondering why I wasn't getting results from boosting

[johnraymondakut]

Thanks! as an aspiring freelancer, it really helped a lot. :)

[filmingyu]

Hi, if our new brand objective is to gain more followers (hopefully the right look-alike too) are ads from ads manager for conversion still better than maybe boosting a post and setting the CTA button to "Visit Profile" OR do its through ads manager and do "Visit Profile"? Or Do you prefer "sales/conversion" through ads manager for everything and trust that we'll gain followers from the too? Thanks!!

[jayepinckney]

So if you don't have business manager only
created fb business Meta suite..do u need to creat business manager???

[reuvenlavie]

Hi. Is there a way to share a boosted post (including call for action) with a facebook group?

[omaridaddi]

hello teacher BOOST APST is the same as facebook ads ?

[isabelmau_ro]

Second video I've watched. Love the content! Thanks for sharing

[Miro-ld]

How can apply the changes on boost post ( your right screen)?

[tuankienle]

Why doesn't my account have a "Get More wwebsite purchases " section?

[angeldekumotv]

I want to be a content Creator on Facebook but I don't know how to do it but I have a Facebook page