Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts

00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:28 Jessica’s Background
01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing
09:51 - 11:28 Welcome to the show, Jessica!
11:29 - 13:14 Successfully reducing the cost of customer acquisition
13:15 – 14:56 Putting together a message to reach your core audience
14:57 - 19:35 PPC Advertising
19:36 - 21:46 Keeping up with the latest trends
22:33 - 24:22 Double Sales / Zero Salespeople Book
24:23 - 27:07 Never stop learning and have confidence
27:08 - 30:34 Resources that Jessica taps into
30:35 - 34:30 Becoming story brand guide
35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!

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This week, the Creative Director of Tulip Media Group, Jessica Embree, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) talk about sales trends and discovering your core customer!