How Cresta's RevOps team overhauled territory planning and lead routing

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Cresta’s RevOps team struggled to build out their sales territories, scale their lead routing process, and maintain account data hygiene.

Cresta used Traction Complete’s suite of RevOps tools, including Complete Leads and Complete Hierarchies, to automate the building and maintenance of account hierarchies in Salesforce and overhaul their lead matching and routing process.