Artificial Intelligence Developed Satan's New Energy Drink | @hellenergy AI

If I was a writer at one of those big clickbait paywalled media companies, this content’s title might read “AI unveils Satan’s new energy drink!” To decode that a bit, and no I didn’t make this energy drink name up, but Europe-based HELL Energy recently decided to let advanced AI systems craft every aspect of its newest product offering. AI started by formulating the perfect (and complaint) performance energy drink. It then digitized three flavor variations, tasted them, and utilized predictive intelligence to select the winning mix of Tutti-frutti & Berry-Blast. Finally, AI used the latest industry trends and sales data to design all packaging elements and various marketing efforts. But while most publicly disclosed AI usage by the largest CPG brands has been well…gimmicky, I can tell you from experience that the disruptive technology is being utilized in very meaningful ways under the hood.

#shorts #ai #energydrink

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!