Why Google Search Console Results Don't Add Up | Extract from Episode # 127

Google Search Console is an incredibly useful tool but the dataset drawn from it can be very frustrating to interpret. As B2B marketing experts we often find that traffic data gathered by Google Search Console does not add up. We endeavour to explain why in this extract edited from our longer podcast episode "This Week We Discuss Half A***d Briefs And Unreliable Data From Google".

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