The 4 Elements of Great Storytelling, According to Neuroscience - Joe Lazauskas

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how.

Joe will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy

[anhumblemessengerofthelawo]

In many ways, what a storyteller is doing is hypnotizing the listener. So one should speak as though it were a hypnotic induction. Don't just hack through the words in the ideas! Musicians know all about the _subtlety_ of expression in creating a musical phrase. Learn to play an instrument. And not the guitar. Study Milton Erickson, the world's greatest hypnotist, storyteller, and most likely, the actual reincarnation of Socrates. The Rossi and Erickson books will teach the reader about the subtlety of communication of ideas. What else have we been doing? And the use of language a bit strange.