Fireside Chat with April Dunford on Product Positioning at Lean Product Meetup

Dan Olsen had a fireside chat with April Dunford about Product Positioning at Lean Product Meetup webinar on September 15, 2020.

April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy.

April wrote the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Previously April ran marketing and product teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.

Dan is product management, Lean Startup, and UX design consultant in addition to being a speaker and author of "The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback".

He is also founder of the Lean Product monthly speaker series in Silicon Valley, where he hosts top product thought leaders to share their wisdom.

If you would like to see more videos like this check out the following talks from past months:

▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:

▶ Jake Knapp about his new book “Make Time” :

▶ Box CEO Aaron Levie Interview:

▶ “Product is Hard” by Marty Cagan

▶ “Jobs to Be Done” by Tony Ulwick:

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:

▶ For upcoming videos like this, subscribe to our channel:

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[ShajeyRumi]

Two of my favorite people in one place - that is "Obviously Awesome". I can see both of your books in the periphery of my eyes while I am writing this comment. Dan's book The Lean Product Playbook was key in understanding the practical way to develop product strategy. April's book is Obviously Awesome, both in name and content. I am glad that both of you share my love of Al Ries and Jack Trout's Positioning. Thanks a lot for putting this together.