10 Google Tag Manager best practices

Google Tag Manager (GTM) is a powerful tool. But creating and managing tags, triggers, and variables within the GTM still require specific skills.

To show you the right direction, here are a bunch of Google Tag Manager best practices you should start following immediately.

Obviously, this is not a definitive list (or whatever), and it never will be. But I hope some list items will give you ideas/inspiration for your next task/project with GTM.

=== TIMESTAMPS ===

00:00 - Intro
00:06 - Tip #1
01:41 - Tip #2
04:35 - Tip #3
05:31 - Tip #4
07:26 - Tip #5
08:53 - Tip #6
10:35 - Tip #7
11:26 - Tip #8
12:15 - Tip #9
12:49 - Tip #10
14:16 - More tips

=== LINKS ===

⭐⭐ Google Tag Manager courses ⭐⭐

📕 Free e-book: Getting Started with Google Analytics 4

📕 Free e-book: Getting started with Google Tag Manager

✭ How many Google Tag Manager containers do you need?

✭ Google Tag Manager vs Page Speed: The Impact and How to Improve

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googletagmanager

[rahabareazuddinpranto]

I also suggest to always create versions for your setup so that you can always roll back if your GTM causes website to break for whatever reason

[teto]

As always, I really appreciate your content!

[Ibrahimbeparyy]

awesome tips for making Google Tag Manager work better!

[mdinesh]

Hi,
In GTM how to Push information to dataLayer on each form submit

Datalayer in webforms how to integrate for drupal websites

[faff]

🎯 Key Takeaways for quick navigation:

00:00 *🏢 Google Tag Manager account structure*
- Understanding Google Tag Manager (GTM) account structure.
- One GTM account per business; each account can have multiple containers.
- Importance of businesses owning GTM accounts rather than agencies.
01:38 *🏷️ Proper naming convention for tags, triggers, and variables*
- Significance of a consistent and descriptive naming convention for tags, triggers, and variables.
- Examples of a good naming convention for effective organization and ease of use.
- Recommendations for naming conventions to improve workflow within GTM.
04:46 *🔐 Proper permissions management in GTM*
- Importance of assigning appropriate permissions in GTM to ensure responsible access.
- Risks associated with granting excessive permissions to inexperienced users.
- Guidelines for managing user permissions effectively within GTM.
05:41 *🔄 Utilizing constant variables for streamlined tag management*
- Advantages of using constant variables to manage consistent values across multiple tags.
- Demonstration of implementing constant variables in GTM for efficient tag management.
- Benefits of using constant variables to simplify tag updates and maintenance.
07:33 *📈 Monitoring and optimizing page speed in GTM*
- Importance of monitoring and optimizing page speed when using GTM.
- Strategies for assessing and improving page speed performance.
- Considerations for minimizing the impact of GTM tags on page speed.
09:12 *🛡️ Implementing server-side tagging for enhanced performance*
- Benefits of server-side tagging in improving website performance and data accuracy.
- Explanation of how server-side tagging reduces the impact of JavaScript tracking codes.
- Considerations and potential costs associated with implementing server-side tagging.
10:51 *⚠️ Consulting developers before adding custom JavaScript to GTM*
- Importance of consulting website developers before adding custom JavaScript to GTM.
- Risks associated with integrating custom code without proper developer review.
- Examples of potential issues caused by improperly added custom code in GTM.
11:35 *🆔 Adding IDs to website elements for easier tracking*
- Benefits of assigning IDs to website elements for efficient tracking in GTM.
- Recommendations for requesting developers to add IDs to important elements.
- Simplification of tag management through the use of IDs for tracking purposes.
12:29 *🧪 Testing changes using GTM's preview and debug mode*
- Utilizing GTM's preview and debug mode to test changes before publishing.
- Steps for examining tag firing, event data, and network requests for validation.
- Importance of thorough testing to ensure proper functionality and data accuracy.
14:06 *📚 Conclusion and further resources*
- Recap of key GTM best practices discussed in the video.
- Encouragement to explore additional resources for deeper understanding.
- Call to action for engagement through comments, likes, and subscriptions.

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[dinorossi]

But with Google destroying blogs ... how relevant all this is ?