How Do You Write Workshop Descriptions and Good Sales Copy? | Facebook Walk With Reid

Reid: Alright I think we're live everybody.

Cathy: Are we live?

Cathy: And I can't see them at all cause the sun are at us.

Reid: Well just look in this general direction

Cathy: Yeah

Reid: This is this is a better picture

Cathy: For them?

Reid: I think than if we do it this way

Cathy: But we can open our eyes

Reid: See? See? That’s like...like now we’re just

Cathy: We’re highlighted

Reid: Now...now we can

Cathy: Oh my

Reid: see them but we're backlit. Okay so...so we're not going to be able to read we're not going to be able to read any comments but leave a lot of comments and let us know

Cathy: What you think?

Reid: What.... how we’re doing even though we are blinded by the light. We are in in San Jose California with at Cathy's Vartu...Vartuli’s hidden secret headquarters because Cathy works for a company that we cannot... you...you're not allowed to name but if we were to guess fruits, types of fruit you might you might guess it eventually and Cathy you know is a PhD Engineer by day with 19 patents but by night we're in the brightness of...of...of the weekend sun

Cathy: Yes. Very sunny

Reid: We...we geek out on businessy things around sex education and just generally helping people and then with camp we help sex educators make a living and reach more people. Let me see them up

Cathy: Yeah [Inaudible 00:01:40]

Reid: You’re on my selfie game... oh there we go

Cathy: Yeah. Is that better?

Reid: we’ll just...this is like a Quentin Tarantino film where we’re like opening up the...the trunk. So, the question I wanted to have you with

Cathy: Yeah

Reid: Is and just let us know that you can hear us. Make sure the sound is good. Leave a comment or hit a bunch of hearts if the sound is good. But I wanted tips for them on writing good workshop descriptions and good sales copy

Cathy: Yeah

Reid: Because you are a little bit of a nerd

Cathy: Yes

Reid: about that kind of thing. So, what are some tips for them? For our sex geeks out there

Cathy: Yeah. So, most people know the right bullet points like what they're going to get out... people will get out of the workshop write them down and then come back the next day and say so that and so that to the end of it. So, you'll be able to speak to talk to your partner “so that” why do I care?

Reid: You'll know three different hand job techniques

Cathy: So that?

Reid: So that why

Cathy: Right. Some people really want to know what they're going to do to get out of it. So if I know I can talk to my partner so I can have authentic deep relationship that matters to me more than that I get to talk to him or knowing the hand job techniques that I can really wow my partner or like feel like a rock star in bed. That's more exciting than just doing techniques

Reid: Got it. So...so if we can put this “so that” in our bullet points

Cathy: Yeah

Reid: that will help people figure out why what they're going to get and then something you and I learned from Brennan Bouchard I’d...if I remembered it correctly was the difference between extrinsic

Cathy: And intrinsic

Reid: and intrinsic benefits

Cathy: Yes

Reid: So, do you want to...to describe that?

Cathy: So, if I if I learn these things, I might be different inside and then I might appear differently and then affect people around me differently. So, it’s very...very bright today

Reid: That’s okay. Just...just talk to them

Cathy: So, intrinsic means I feel more confident like if they're doing...I’ll go back to the hand job thing, I feel more confident in bed, I'll feel good about myself inside and then my partner will be more fulfilled, my community will learn these things from me too. How am I affect to the outside world? And if you can alternate between intrinsic and then in extrinsic benefits that helps people feel safe going forward. If I just talked about how I'm different than I feel selfish if I go ahead

Reid: Okay

Cathy: I mean if the

Reid: So if you’re only get illness taking to intrinsic

Cathy: Right

Reid: benefits for folks then they might try to feel

Cathy: How can I justify this time and money when it’s just about me?

Reid: Got it.

Cathy: And if I focus on extrinsic, then I feel like “oh, I’m sad. I mean I’m in murder again and doing it for other people all the time”

Reid: Sure for...for the people that work hard

Cathy: Yeah

Reid: and give selflessly if it’s about all the benefits that their partner or their families going to get

Cathy: Yeah

Reid: then they actually need to hear what's in it for them.