How To Use Instagram Hashtags In 2025

Hashtags often go overlooked, but in reality they can be really beneficial to your business. Watch now to learn how hashtags work on Instagram, why you should use hashtags on your posts, and how to develop a targeted social media hashtag strategy.

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Hashtags are still one of the best no-cost methods to get discovered by new audiences, grow your Instagram following, and make sales on Instagram. But unfortunately, many content creators fall into three hashtag pitfalls.

1. They don’t know which hashtags to use

2. They don’t know how many hashtags to use

3. Or they don’t know where to use them

We get it! Learning how to use hashtags can be a mystery and if you use them incorrectly, it can lead to a ton of bot followers or you can even be penalized by Instagram.

But there is actually a specific way to use hashtags properly for your business, and in this video, I’ll be sharing my formula to grow you Instagram via hashtags…. & we’re going over that right now.

Video Outline

Intro (00:00)
How to Find the Best Instagram Hashtags For Your Brand (1:34)
An Example That Proves Instagram Hashtags Work (3:04)
How Many Hashtags Should You Use? (3:55)
Where To Place Hashtags (6:11)
How Do You Know Which Hashtags Are Working For You? (7:12)
Instagram Hashtag Dos and Don’ts (8:09)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[pocketgadgets]

hey i want to ask that if we are using branded hashtags then should we repeat in every single post ?

or how many times should we mentioned

[darlenebimbai]

Awesome video, this is a big help for when I launch my business later this year!

[pocketgadgets]

i really appreciate your efforts to every single information 🙂 pls keep posting because i need this help i am new in this niche and i have not much capital to invest in learning that's why i thank you

[ohmyfunnydog]

Hi really enjoyed your video very helpful. Just wanted to know 2 things please firstly how do i check the hashtag banned list and also can you please let me know what is classed as repetitive hashtags as if you find a winning combination what's the purpose of finding out what hashtags work if you cannot use them again. Obviously, this is dependent on what repetitively means. Thanks in advance.

[gabzetcetera]

This was helpful ❤ Is there an updated strategy or is this still relevant?

[shahreenmunia]

I'm late to the party, but congratulations on your wedding! Sending good wishes to you and your partner <3