One Hit Wonder Or Viral Sensation? Beauty Of Joseon Brand Review AD

K-beauty is a growing industry that is going viral over and over! And there are a lot of great brands out there. In this video, we're taking a look at one of the latest and most popular k-beauty brands: Beauty Of Joseon. From the packaging to the performance, we'll explore everything about this popular k-beauty brand. So whether you're a k-beauty lover or you're just curious, this video is for you!
Thanks so much to Beauty Of Joseon for sponsoring today's video!

or simply use this code at checkout: 15JAMESWELSH
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Beauty of Joseon Revive Serum

Beauty of Joseon Dynasty Cream

00:00 Intro
01:09 Beauty Of Joseon Ginseng Essence Water
03:30 Beauty Of Joseon Glow Deep Serum Rice + Alpha-Arbutin
05:57 Beauty Of Joseon Ginseng + Snail Mucim Serum
06:46 Beauty Of Joseon Glow Serum Propolis + Niacinamide
07:54 Beauty Of Joseon Revive Serum Ginseng + Retinol
10:11 Beauty Of Joseon Dynasty Cream
12:11 Beauty Of Joseon Relief Sun Rice Bran + Probiotics SPF 50+ PA++++
13:48 Beauty Of Joseon Radiance Cleansing Balm
14:35 Beauty Of Joseon Apricot Blossom Peeling Gel
15:39 Outro

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PRODUCTS IN THIS VIDEO (*= affiliate link)
ICON MEANINGS:

Present - Gifted Item (Product was sent to me as a gift, no money has been exchanged and there is no obligation to feature product(s) on social platforms)

AD Megaphone - Sponsored item (Brand has paid me money and I have signed a contract for the item to appear in the video. This may be a quick feature or a whole dedicated product)

Chain Link - Sponsored Affiliate Link (The video has been sponsored and an affiliate link to the sponsored product is a requirement in the video. The link used for the sponsored item is tracked by the brand and I make a small percentage of that sale)

Dollar Bill - Bought with my own money (Product was paid for with my own money and I have no attachment to the brand in the particular video)

Any link to a product may be an affiliate link. Please know that products featured in my videos are never chosen with 'selling' or making a profit in mind. However, I do make a very small commission from any purchases made through my affiliate links, so if you'd like to support my channel, you can shop via these links!

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For more videos about Korean skincare, k-beauty, hair tips and tutorials, skincare routines, product trials, Hauls, reviews, and lifestyle, then be sure to subscribe, and don’t forget to leave your questions down below!
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Remember that skincare is extremely personal to everybody's skin. What works for me, may not work for you. But I hope my videos give you some good ideas for products, techniques, and Ingredients to try.
Also, I'm obviously not a dermatologist or a doctor, so all opinions on products and anything else I'm presenting, are results and findings from my own experience and research.
And that's why I'm here, to share my research and my findings that go further than what is said on the bottle or google!
But, everything I present is always a discussion for you to join in with :)
If you have any serious skin concerns, please see a dermatologist/doctor.
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Ad Disclaimer: The opinions expressed in my videos are all my own honest feelings. I will only work with brands and products that I truly love and use. Working with brands allows me to invest in my channel and create better quality videos for you guys :)

[heatherhcakes]

I use the cleansing balm religiously. No fragrance or dyes, easily melts, cleans skin gently, doesn’t strip my skin at all and is cheap. I have dry** sensitive rosacea skin and this works so well for it

[TrueImmortality]

Beauty of Joseon is my top skincare brand right now. Love their products, love the packaging, and the price while higher than some K beauty brands is still reasonable. Their serums are amazing.

[summerreinholdt]

Thank you for always having the same calming/soothing energy. My boyfriend who gives no cares about skin care, enjoys listening to you while I watch your videos. You’re the best, always.

[omvren]

the timing of this video is so perfect for me. i've recently gotten really into korean skincare & just started using joseon's eye cream, sunscreen & cleansing oil. i cannot get over how much i'm loving these products & how great my skin has been lately. definitely try their cleansing oil if you haven't!

[sasandbernard]

I use the eye serum as a gentle retinoid for all over the face and I adore it. Adapalene was just too much for me and switching to this has given me a healed skin barrier without giving up on retinoids. Absolutely love it!

[honeybeeloolee]

I am so glad you are reviewing this brand James, I am in love with the serums (although I do wish they were larger) and I am obsessed with the sunscreen during the cold times of the year. Also, love your channel and your joint channel with Robert, y'all are too funny and remind me of me and my own siblings. Love your work!

[kimonosandkilts]

That sunscreen is life changing. It turned me into a daily sunscreen user. I have hated sunscreen my whole life, and my skin has paid he price. If BoJ had been around while I was growing up, I think I would have used sunscreen and I wouldn't have all this horrible sun damage.

[mignonalverson]

O:55. I swear you NAILED it. I feel sunscreen tries to tell your skin HOW to act or BEND to their formula when in reality that's how many of us have so much trouble finding a damn sunscreen. You took the words and spoke them where I couldn't. 🙌❤️

[curlsofa]

The Glow serum healed my perioral dermatitis in two weeks when nothing else had worked for months, I absolutely can’t be without it! I’ve used it consistently for two years and have not had a perioral dermatitis flare up since! I buy 2-3 bottles with every YesStyle order. 😂 I just ordered the sunscreen and the cleansing balm as well, can’t wait to try them!

[rosiegold]

I haven’t seen anybody talk about the BoJ cleansing oil but I just started using it last week and I’m OBSESSED it feels so silky when it goes on and it emulsifies so well that it just washes away to almost nothing! 10/10 would recommend!!

[silviabadillo]

I love the Joseon toner, I never used toners when I was younger, but now in my 30s i do need them, and this one has brought my tired dull skin back to life.🎉

[Seashelldub]

The sunscreen was my first dip into k-beauty, and wow. I’ve never seen anything like it. It’s incredible. I also love the ginseng essence water. So far, 2 for 2 on BOJ for me!

[spiritual_lifecoach_psychic]

I love the eye cream as a serum all over my face ... It's amazing and it's the same size as a face serum anyways... When I layer the ginseng toner, serum and eye cream(all over face) top off with cosrx honey sleeping mask it makes my skin have a glow the next day that nothing compares to

[TheLostTimeLady]

It's so convenient that you're reviewing this brand. I just ordered a few of these from stylevana. I'm dipping my toe into K-beauty and these I'm hoping are popular for a reason.

[melissaboyce]

Thanks for reviewing this brand! It’s one of the only brands I’ve purchased multiple products from. I agree with EVERYTHING you said about the products I’ve tried. The sun screen is lovely, elegant, hydrating, doesn’t burn my skin (I don’t believe it is highly water-resistant however). LOVE LOVE LOVE the retinal eye cream— it’s the only higher strength retinoid product that doesn’t irritate my eyes, and after having used it daily for about 6-8 weeks, I have noticed a plumpness and I am not getting any milia any longer. I’ve become a toner/essence collector (thanks a lot, James, I blame you! 😂)and really enjoy theirs. It smells to me kind of like a branch of wood. It’s great as a first layer, feels hydrating and balancing, and provides a nice foundation for my other products. Awesome brand!

[michca]

I've been using their dynasty cream since 2017 and it is still a staple for the warmer months when I don't want something super heavy. For some reason I waited until this year to try their Ginseng toner and it is one of my top faves. It is one of those you can apply a few times for extra moisturization without getting too watery or oily. Love them.

[deadfoxspirit]

I love their dynasty cream for winter since my skin dries out super fast in the cold. Ordered it once and instantly fell in love.

[sheryl]

I am a huge fan of the dynasty cream for my combo skin -- your description is perfect. It quickly became a 'go to' for me. Because of your review, I just picked up the Propolis + Niacinamide serum. I've been wanting to try propolis and decided to give this one a go. Thanks for the eye cream review. I just bought the Glow Recipe bright eye gel cream. When it runs out I will try Joseon's.

[LouiiDee]

I suffered through the worst phase of breakouts with cystic acne last month, and after just a week of using the Glow Serum, my skin improved tremendously! Just dealing with PIH now and am planning to try either glow deep or revive serum soon 🥰

[aBBy-pqtx]

I love using the Beauty of Joseon centella asiatica face sheet mask. Occasionally my small psoriasis patches on my face flare up and their sheet masks just tames the flare ups all around. Plus the sheet masks have so much serum left over in one pack that I squeeze out the left overs into a mini travel tub and I’m able to have 3-4 additional daily serums to apply before opening a new sheet mask. Those sheet masks make my face baby smooth, texture free, and evens out my skin tone😍.