How Is Milk Promoted To School Children? with Michele Simon J.D., MPH

The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against common sense nutrition policies. Michele Simon exposes this hypocrisy and explains how to fight back by offering reliable resources. Michele Simon shows how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public.

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Michele Simon is a public health lawyer specializing in legal strategies to counter corporate tactics that harm the public’s health. Simon has been researching and writing about the food industry and food politics since 1996. Also an expert in alcohol policy, for 4.5 years she served as research and policy director for Marin Institute (now Alcohol Justice), an alcohol industry watchdog group based in Northern California. Her groundbreaking 2007 report on alcoholic energy drinks led to federal action to ban the dangerous products. Her first book, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back, was published by Nation Books in 2006. New York University Professor Marion Nestle (who calls the book “brilliant”) has made it required reading for her nutrition students. An accomplished and engaging speaker, Simon lectures internationally on corporate tactics and policy solutions. She has a master’s degree in public health from Yale University and received her law degree from the University of California, Hastings College of the Law. In 2013, Simon was awarded the National Association of Nutrition Professionals’ Community Award and the Nutritional Therapy Association’s Award of Excellence.

Passionate believers in whole food plant based diets, no chemicals, minimal pharmaceutical drugs, no GMO's. Fighting to stop climate change and extinction.

[Janet_Price]

Advertising of ANY kind should be banned in schools - preschool through college.