Seminar of tourism - Big data applied to the tourism sector

The tourism sector represents a very important part of the wealth of our country. Tourism enterprises strive to provide quality services to its customers and it is therefore essential for them to know their tastes and preferences, in order to customize as much as possible its offer. The user behavior on the Internet is a vast source of information on these habits and preferences, which conveniently exploited become valuable information for tourism businesses. For this reason, big data technology has a huge role to play in the tourism sector. The seminar, organized jointly with Segittur, analyze the main technological trends in the implementation of big data by tourism businesses.
Speakers:
Albert Isern - Bismart
Enrique Lancís - SEGITTUR
Felipe García - KNOWDLE MEDIA GROUP
Iñigo Valenzuela - Smartvel
Javier Córdoba - 4d-life
Xavier Capellades - Telefónica I+D