Introduction to Rare

Rare is a global leader in driving social change for people and nature. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet. Today, our work has never been more relevant or urgent. The climate emergency. Overfishing. Deforestation. The extinction crisis. These problems threaten biodiversity, jeopardize people’s health and well-being, drive inequities, and endanger the planet’s future. And human behavior is behind them. But if people are part of the problem, they must also be part of the solution.