Why Adidas is Winning Right Now

Adidas has always been the number 2 to Nike when it comes to basketball, but in recent years, thanks to the rise of NBA Superstar and Adidas-signed athlete Anthony Edwards, they've had a massive surge.

This video shows how Adidas went from missing on signing Michael Jordan and fumbling Kobe Bryant to now having Anthony Edwards as the face of their basketball line. Enoy!

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[truthnotfeelings]

Seeing as Nike is declining rn and Adidas missed so many prior opportunities, they should take this as an opportunity to pass Nike, especially in the basketball space

[mainsourcery]

The 90s-style ads for the AE1 were fire.

[juddarcano]

It’s a combination of both. Adidas stepping up their design and Nike lacklaster design

[kokeygaming]

Bro ngl, the Harden 8 and 7 r tuff. I can see why hoopers and NBA players play in them cuz they fire and perform nice

[kevinlu]

Adidas basketball has had its ups and downs through the years. The crazylight line, d rose era and crazy explosive era with the introduction of boost into basketball were highly successful.

Adidas has its moments and then goes to shit after awhile. Hope they dont drop the ball with the momentum they have now.

[benbauer]

Adidas is doing well in the running shoe performance space too! Ultimately, having a good product is a great business strategy

[joelbarcial]

im on 7:56 of the video. cant believe you skipped the 21-1-21 era. may not be that big in terms of market share, but the tmacs really looked good.

[BadJackTV]

missed opportunity not to call the Anthony Edwards sneaker Ant1 imo

[njYK]

Just as I shared my AE1 low in the group, I see this video! Nice one, kuya!

[dankvids]

I think u underplayed the Dame series 1-4 were all great models especially the 4

[GodSonBlessed]

Adidas made the right decisions with both going with Edwards and by locking Harden down with that $200 million dollar deal. Those two deals revived their basketball division for sure. And they need basketball badly now with Nike poaching some of their biggest soccer endorsement deals with teams and federations.

[joshuaroyperez]

Loved the AE1 on court. Looks good and performed well, Ant’s performance last year definitely helped to boost his shoes’ popularity. It’s a shame that the leaked AE2 looked like that 😅

[MrRoda]

Always love it when you drop new content! My pair of the Kobe toasters is still alive and kicking after 23 years. I have the Kobe 1 as well in the Laker cw. They're built to last forever like foams. But you could have honorably mentioned the Pro Model and Forums too. I have those as well.

[datharo]

I think we're in a place in sneakers that a lot of companies are evolving rather than innovating. It's not always a bad thing, that's what a lot of people loved about the Kobe lines consistency. But it's kind of cool seeing out there designs at Adidas again. It reminds me of the more recent Alphabounce line. Like even now some of the more popular basketball shoes at Nike have elements of Kobe's. I mean even the most recent Sabrina 2 looks like a Kobe 5 take down. I know people love the original GT cut because it was like a maxed out Kobe

[kokeygaming]

Adidas better not fumble this generation's MJ and Kobe, Ant Edwards.

[DruMatthias]

Bro, your vid editing skills, clips, pics, moving art, audio, EVERYTHING is just...impeccable. Incredible. Arguably Flawless, even. Amazing trip down history lane for /// on this one.
Only add-on i wish you encompasses was Dame's entire line. Hes had So Many great models in the 9 years he's rocked adidas

[TianTianLumpia]

I love Adidas basketball shoes because DRose endorsed them and his own sig performance sneakers.

[brens]

That movie with Adam Sandler was such a Nike ad 😂. Good movie though

[BoyBitok]

The Adidas Pro Model is one of the best. 👌

[TryOnKicks]

Always rocked Nike/Jordan BUT them AE1s is fire🔥 im from ATL so I got 5 so far & planning on buying a few more colorways .