Maximizing Your Reach Of Today's Black American Market With Culturati’s Cultural Intelligence

The strong influence of Black Americans in today's U.S. culture presents marketers with a tremendous opportunity. Since diversity is and will continue to be a part of our mainstream culture, it is critical to truly understand what this means in today’s consumer landscape.

To help marketers maximize their reach with the Black American population, Culturati Research & Consulting has designed a 2-dimensional framework to understand how cultural mindsets and social values influence identity. This attitudes-based model uncovers the motivation behind shopper and consumer behavior and allows marketers to maximize their Black American marketing investments by developing the right marketing plans, in-store programs, and communications strategies.
Now is the time to elevate the cultural authenticity of your marketing efforts with Black American consumers.

Culturati’s Black American segmentation framework brings breakthrough multicultural knowledge to achieve greater growth for your brand.

Culturati is a boutique market research and consulting firm that specializes in the new mainstream. Over the years, its researchers have interfaced with thousands of cross-cultural consumers and shoppers bringing meaningful data and breakthrough insights to the industry. The firm delivers unparalleled insights to its clients helping to elevate Black American consumer empathy.