High-Quality A+ Content and Amazon Brand Story Examples for More Conversions

In this session, you'll find out about the key aspects of optimizing your Amazon FBA product listings to better connect with your customer. Learn how to use Amazon A+ content and understand the difference between basic and Premium A+ and explore all about Brand Story strategies to enhance your brand's presence and drive sales.


⚙️ TOOLS MENTIONED IN THE VIDEO:

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🔶 SPONSORS OF THIS SESSION

📌 GETIDA 📌 is the global leader in Amazon FBA auditing and reimbursement solutions.

📌 VAA PHILIPPINES 📌 provides expert VA services for e-commerce sellers.
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🔶 Topics covered in the video:

➤ 0:00 Amazon A+ Content and Brand Story overview
➤ 02:05 About the speakers
➤ 10:00 Common misconceptions in A+ Content
➤ 15:04 Basic vs. Premium A+ Content
➤ 18:09 Is Premium A+ worth it?
➤ 24:36 How to improve your content?
➤ 29:36 Creating an image plan and split testing
➤ 42:55 Best practices
➤ 54:36 Best practices for Brand Story
➤ 59:10 How to unlock Premium A+ Content
➤ 01:01:47 Seller Fest Online VIP Package
➤ 01:05:10 Pixelied images in Amazon A+ content
➤ 01:06:23 What kind of growth to expect?
➤ 01:07:16 3D rendering vs product photography
➤ 01:09:03 Seasonal changes
➤ 01:09:53 Product focus vs brand focus
➤ 01:12:58 How to understand what images to use?
➤ 01:13:18 Do shoppers really care about A+ Content?
➤ 01:15:46 Is it worth the extra effort?
➤ 01:17:18 Who is eligible for A++?
➤ 01:18:36 What tools to use to evaluate the performance?
➤ 01:19:05 How much does it cost to refresh A+ content?
➤ 01:19:49 How often to do A/B testing?
➤ 01:20:18 Common mistakes
➤ 01:21:55 Tips for mobile version
➤ 01:23:10 Tips for split testing
➤ 01:26:27 Alt text in Premium A+ Content
➤ 01:29:26 Contact Andrew and Daniela
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🔶 About DANIELA BOLZMANN

Daniela is the founder of Mindful Goods the one-stop shop for Amazon listings done better. This female-led agency has had their work featured in a case study by Amazon and supports hundreds of passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and SELL!

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🔶 About ANDREW MORGANS

Andrew Morgans is the CEO and founder of Marknology. Marknology has been working with brands and sellers in the Amazon space for over 10 years, and has worked with some of the largest companies in the world. He has degrees in computer science, entreprenurship, and design thinking from universities across the United States. He is a serial entrepreneur and owns a 3pl/warehouse, real estate portfolio, and 9 ecommerce brands that sell on Amazon today.

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💡 Useful links:

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🎤 ABOUT AUGUSTAS KLIGYS & ORANGE KLIK

Augustas Kligys, founder of Orange Klik Company, has been organizing virtual and in-person events for Amazon FBA sellers since 2016.

Orange Klik connects Amazon private label sellers with top industry experts to help elevate their online businesses. Whether you are a novice or an experienced seller, Orange Klik offers up-to-date tips and expert advice for all levels of sellers.

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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#SellerFestOnline #OrangeKlik #AmazonFBA

[suethompson]

As far as text content in modules. Other large Amazon agencies like My Amazon Guy and others say definitely use the text in modules. What data do you have that suggests it does not and can you point me to it? Also then seemingly to go along with this you then say if Amazon gives you the space - use it (Filling bullets vs kiss) so where do you use the space and where do you not, and why in one section but not the other?

[kbruin]

Awesome video, very informative. @danielabolzmann Can you please explain how does duplicating the listing works to meet the 5 submission required for the premium A+. I am imagining you will end up with 5 duplicates then you will have to delete all the duplicates? Thank you

[daumantaspagojus]

When I tried to unlock it a few months ago, it required I think 15 accepted Premium basics, not 5