Demystifying Artificial Intelligence (AI) for Marketers with a 5x CMO

Artificial intelligence (AI)—the term everyone in tech talks about. But how many of us actually know what artificial intelligence means? And how many of us actually know how to use artificial intelligence to deliver better website experiences for our buyers? In this pilot episode of Revenue Talks, Drift’s CMO, Katie Foote, sits down with Quantcast’s former CMO, Ingrid Burton, to explore these questions.

Jump to:
(00:00) Introduction
(00:52) What is Quantcast?
(01:28) Ingrid’s background in software engineering
(02:35) What the phrase “artificial intelligence” means to Ingrid
(04:10) What society gets wrong about AI
(06:56) The meaning of a “free and open internet”
(10:12) ​​What Ingrid thinks about the upcoming cookieless society
(12:05) Navigating the “Age of AI” from a marketer’s standpoint
(17:07) Where businesses go wrong when thinking about AI
(18:44) What questions you should ask when you’re thinking about implementing an artificial intelligence solution
(18:11) Ingrid’s three tips for optimizing AI data as a marketer
(21:34) How Quantcast thinks about personalizing experiences for its customers
(22:47) How Quantcast drinks its own champagne to deliver personalized advertising that deepens engagement
(25:53) How to blend art and science to deliver magic for your consumer
(27:06) Ingrid’s personal journey with AI
(29:17) The #1 thing Ingrid’s team is focused on to accelerate revenue this year
Ingrid's recommended AI resource: AI for Everyone by Andrew Ng

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#Drift #Quantcast #aiformarketers #demsytifyai
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.