Webinar - designing effective donor journeys - 13 August 2020

As fundraisers we know that thoughtful journeys are essential for building relationships with supporters and recruiting and retaining donors.

In this webinar we explored ways you can improve the design of your donor journeys so that they deliver for both your supporters and your fundraising targets.

Dana Segal, consultant and trainer, introduces the concept of decision science and show how it can transform your donor journeys: motivating supporters to become donors, and persuading donors to donate again.

We then hear from Colette St-Onge from Reprieve and Richard Hines from Friends of the Earth England, Wales and Northern Ireland. Colette shares some of the work they’ve been doing at Reprieve to roll-out a range of donor journeys and what they’ve learned so far. And Richard gives his top insights into how Friends of the Earth are successfully using email journeys to convert new supporters into donors.