What money means in the beauty industry, startup, exits, investing & *BIG* announcement!

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» C O N N E C T «

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Today, I'm excited to be announcing the launch of our new VC fund PressResetVentures that's founded by the team at KraveBeauty.

I started KraveBeauty totally bootstrapped with my own savings of $50,000. With the business being self-funded, it might've been scrappier and slower in growth compared to other VC-backed hypergrowth companies. But I'm proud to say our growth has been truly organic, sustainable, and profitable.

Looking back on the past 4 years at KraveBeauty, mindful growth and founder autonomy have been foundational to KraveBeauty’s success. I’ve seen many peer founders devote efforts to please investors rather than serving their key stakeholders — customers, employees, and the environment. That's where I felt the need to set up our own fund to enable other companies to be able to commit to their stakeholders first. Press Reset Ventures strives to reimagine what a successful exit looks like that benefits the stakeholders rather than shareholders.

#business #venturecapital #investing #startups #kravebeauty #pressresetventrues

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» RELATED VIDEOS «

Interview: Being vulnerable as KraveBeauty CEO, Building a community-based brand

💚 KraveBeauty Special Announcement

🎊Looking back on KraveBeauty, 2020 Review | Community Meeting, Inclusivity, Sustainability 💚✨

👩🏻‍💻Follow to work with me @KraveBeauty 🤓#Startup Life

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» D I S C L A I M E R «

KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have with KraveBeauty. Thank you for your continued support and understanding, I would not have been able to find KraveBeauty without my #PalmPalmFam.

My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, bring perspectives from various expertise and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.

Thank you for your support!
Love, Liah x 🌴

[felixt.]

Liah and her brand are so wholesome. She's starting an ethical, sustainable trend. You go girl!

[faceonnailsdonehairdid]

Love this for up-and-coming brands. When everyone in the beauty industry is going in one direction going with flow, you do a 180 and come out with a new idea to help others. Well done to you and Krave Beauty for getting to where you are, in a position to not trample on others on your way up but helping them along the way.👏🏽👏🏽

[nira]

Wow, I'm so proud of you Liah! As a business student, I love getting insights like this and seeing how things really work within an industry setting. You are such an inspiration!

[yowpauline]

I love how you're really passionate about this industry.

[amaliaahmad]

Hi Liah! Being the only shareholder of a company gives such a feeling of liberation and not having to report to higher ups is truly the best. That's because I experienced it and its not fun. I own and run small online business part time and I love it and the experience has been remarkable and rewarding because it's not full on capital-driven. Thanks so much for this knowledge on shareholders and venture capitals liah!

[sofiagreen]

I m so glad that in my skincare journey I discovered Liah esp during time when 10 step routine was going around and I almost damaged my skin barrier. I went thru a tough battle with ache and her videos were just the right info and direction I needed. I would highly recommend her channel for skincare beginners. I m so glad to see her launch her own brand and the direction they are headed in is so amazing to watch. I feel sincerity and honesty, and an undying passion for ethical, sustainable, and producing great products. This video was informational as well. Thank you for always working hard and stepping in the right direction, in times highly needed.

[anelphoenix]

Girl, you are such an inspiration! You explain everything in such a simple way and easy to understand! I really wan to support you and your brand, the moment your products will be available in Europe

[damageddoughnut]

I love the krave beauty brand. The products are amazing. Please don’t ever change just for the money. My skin can’t thank you enough for all the improvements it’s made !! ❣️

[LoreGrizzly]

Liah... I love ALL your videos but this one is my favourite so far!! You dared to say what many other don't, I will definetly support your brand <3

[gabriellesgarden]

This is such valuable insight on the beauty industry! I’m excited to see how PRV will help transform the mindsets of founders and shareholders to hopefully generate more mission-grounded companies that truly value and prioritize their stakeholders. This is honestly such an innovative idea that I know a lot of small business owners seek and would genuinely appreciate! I’m so excited for this and you, Liah! Thank you for doing this 💗🌱✨

[val]

As a skincare enthusiast I love knowing more about the businesses I support and how they decide things.

[coolwellnesscafe]

True. We need this move detrimentally. Liah, you are much needed and an inspiration to many indie brands like us. Thank you for raising the awareness! Simplicity. Because we do not need all these other products for companies to raise $$$ but really care for our clients’ skincare journey

[roy.shrestha]

Congratulations Liah. I am so happy for you and your team. As someone who just started working in the Beauty industry, this was very insightful. You are truly an inspiration ❤

[Vicky-tydg]

This is amazing! There’s so many young entrepreneurs now who are struggling with finding capital and investors that have the same value of slow growth alongside product innovation and integrity, who won’t be pressured like you said for quick returns. This kind of resource is key to propel truly sustainable and ethical brands and is so needed! Thank you Liah!

[brookie_cuqui]

Minute 6 - 6:36. Awesome if you're going to exit to a larger company that has the same values, but some of these brands with great ethics just sold themselves out to animal testers. 😔💬 Liah, you're a BOSS in all caps. I'm so glad you're doing Also, I hope your engagement is going great.

[setsukoswain]

That’s so amazing! I have no doubt it’s going to help some groundbreaking small businesses that will give consumers(like me) more opportunities to support brands with big visions❤️

[miam]

This is such a cool video Liah. I’m currently getting a degree with hopes to work in the beauty industry and even though I love beauty and skincare, I often think about parts of the industry that clash with my ethics and morals. I really respect you so much for staying true to your ethics and running Krave Beauty in this way. I am so happy to support you and Krave!

[dvnxcv]

This is incredible Liah! Congratulations to you and your team. A huge step in the right direction 🙏

[bukgil]

Wishing you all the best Liah! I know this will be a long, painful yet fulfilling journey for you and your team 🧡🧡🧡

[s_shaleh]

I don't have much knowledge about how businesses work, but your explanation made it easy for me to ingest and I think your idea to become an investor for other start-up companies and entrepreneurs. You've always been an inspiration to me and I'm a big fan of Krave Beauty and everything it stands for.