Cinderella 2.0: Transmedia Storytelling

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating powerful creative ideas that work seamlessly across a variety of media touch points to connect with consumers.

[Talesandtexts]

This was a pleasant rendition of an age old story :) And it helped me understand the concept of transmedia storytelling better. Thanks! :)

[digby]

Whilst there are definite advantages to linking 'stories' through various mediums, the whole 'transmedia' concept really is overgging the pudding. Marketers have long fooled themselves into believing they have far more reach than they really do, this is another example of that. For true 'transmedia' to be successful one must presume the audience has and regularly accesses all the mediums mentioned. If one only has a couple each reaction would be different. Like the video on Facebook - end of the story. See the GIF a few times, laugh then move on Etc. Point is, unless you are that logged on, which most aren't, the 'story' will make no sense, be scrolled past and quickly forgotten by most. Whilst there are obviously clear benefactors of the story I.e, the original up-loader to YouTube, the singer, the record label and possibly the most benefited is the girl herself, but the question really becomes - with so much digital overload, does anyone really care enough to follow the story? The short answer is no, no they don't.

[jamesintril]

Wow. Awesome and elegant. Nice work Draftfcb -- really lovely.

[chlowden]

Thank you for the very slick video. I just don't see where the transmedia story telling is? This is a classic cross platform social media marketing strategy.

[kickass]

I Love How The Narrator Keeps Speeding Up

[citizenbobx]

Great example, but I feel like I'll need to go back an play it i slow motion to understand what the h we're talking about, here. Basically, every TS effort is like an 'expanded universe' of its own, except not all the stories are movies. You spread it over different channels of communication, right?

[avvak]

this square head Irish is pounding in my ears ><

[JocelynBrewerPsychologist]

No can all my bosses please watch this so I dont have to try and explain it!

[pplareppl]

At the end we are still dumb, now in various ways

[alexstautner]

Very nice video but the voice over is too fast! Finding the right pace is also important for your storytelling :)