3 Reasons Why Marketers Should Care About Cyber Security

We’re on a mission to get marketers to embrace cyber security and as marketers ourselves, we know it’s not going to be easy.

Why?

Maybe because it sounds boring.

Perhaps because it sounds technical. 

Almost certainly because it means some compliance.

And let’s face it, we don’t like being told what to do.

We get all this, we’ve been there and been a right handful for people we worked with in the past. People who were diligently trying to get us to get serious about cyber security.

But we’ve seen the light. Become converts. Turned from poachers into gamekeepers or whatever analogy is most relevant. 

Working on marketing for a cyber security company has given us a ringside view of the devastation that cyber attacks can have.

Whatever you can imagine, it’s worse. 

Businesses destroyed, charities defrauded, individuals left devastated.

Sure, it’s not always this bad. But it’s always bad. 

If you haven't worked for an organisation that’s suffered an attack, you would be forgiven for not realising this. 

You see, people don’t like to talk about it. 

And that links into the reasons this really matters for marketers, marketing agencies and freelancers.

There are many - but the video gives three big ones to get you stated :)