How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]

If you want a profitable Google Ads Display Campaign, you need to set up your Google Ads Display Campaigns correctly! Otherwise you are just throwing money away.

👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑

The biggest issue that I see with Google Ads display campaigns is that they are USUALLY just set up as an after thought with no real strategy or thought put into the structure that you want to use for your Google Ads display campaign.

For success in Google Ads Display campaigns you need to remember how they work - unlike Google Search campaigns where your ads are triggered when someone completes a specific search term. Google Display ads show up on other websites when the user may be checking the latest news, sports results or trying to find a special gift for their love.

The point being is that when someone sees your Google Display Ad they are not currently in the buying or problem solving mode - in that they are not searching for a specific product or service right now.

So with this in mind, to use Google Ads Display Campaigns correctly they should:
- Be used after you have had a search or shopping campaign running for at least 30 days
- Have seperate ad groups which are targeting specific audiences

In this video, I will show you the correct structure that you should use for your Google Ads Display Campaign and then also take you through the step by step process to set up your Google Ads Display campaign - THE RIGHT WAY!

#googleads #googleads2022 #googleadsdisplaycampaigns

Timestamps:
00:00 Introduction to Google Ads Display Campaigns
01:39 When should you use Google Ads Display Campaigns
03:56 The best campaign structure for Google Display Campaigns
08:08 How to set up a Google Ads Display Campaign
19:22 Conclusion & Free Gift

[AaronYoungGoogleAds]

👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑

[TysonBaker-wr]

Everything is clear. Brief and clear. No water. Thank you)

[hristomitkov]

Aaron, I am a huge fan of your work. I am in the google ads business from 2008 and never seen content structure like yours. Strucrure is the best keyword in ppc world (always). :) Thank you! Best regards!

[sasahuang]

Your videos are the best I have ever seen about google ads! Thanks a lot!! Super useful and straightforward 👍

[bigk]

couple of things to consider. Having 3 different types of audiences under one campaign - which is one budget can give false reads. Retargeting, sim and affinity have different velocities of learning. So if you run them together under CPA model the budget will flow to the ad set where the targeting works quicker and requires less learning. This is normally RT but can differ. Then you get a false read and not enough time for the other ad sets to mature and show there real CPA. Lot of people then make decision to shutoff certain audiences that actually are the best audiences. I would keep budget different by audience type. So campaign for RT. Campaign for Sim. Campaign for affinity. KW, intent etc etc. You may also want to split RT pools by the type of inbound traffic they were created by for example SEM lands v display prospecting lands as these can have different economics. There is quite a bit of manual intervention needed in prospecting - device level bidding - site blocks etc that that extends the timeline. GDN does not work for all advertisers, but one of the biggest issues that makes it fail is lack of patience. Aaron's recommendations can work quite well for many situations for sure though.

[mrespinosa]

Great video. Thank you. We have a store with thousands of products. How do we set the URL to be dynamic to take you to the correct product and not just the home page?

[edisondonaldson]

This video helped me a lot, thank you

[milenstoynov]

Hello Aron thanks for this video! I would like to ask If you use Dynamic Display campaigns ?

[joemay]

Great tutorial on display campaigns thanks

[muhammedemraan]

Hi Aaron, thanks for a great video. Just a quick question. If we add these audiences, do we need to add placement, topics as well or not required?

[toms]

Does the 30 day rule apply, if you just want to do remarketing?

[AntonioRagusa]

Excellent content. Thanks and congratulations!

[pabellos]

Hey, you do remarketing withing the same campaign with other ad groups?

[biomyko]

@AaronYoungGoogleAds - Similar segments will be fully removed on August 1, 2023. Can you comment updates on audiences? Thank you

[rajshetty]

Hi Aaron, within Google Ads is it possible to retarget/market to visitors of a particular collection within our website. To give you an example, for a clothing store website, is it possible to identify a retargeting list of visitors who have visited 'Anime Collection' within the website?

[combatcrane]

Hello Aaron, how do we properly split test Display Ads?

[isaacmartin]

Can I please tell you more about competitive analysis?

[cclfparchitect]

Hey Aaron! One Question, what about the Keywords, where to show ads etc?

[pauljohnopulencia]

Mine keep showing an error with capitalisation. Headline looks exactly like yours.