How we shot this EPIC Car Commercial (Cadillac SPEC)

Today, we're deep diving behind the scenes of our "Timeless" Caddilac Lyriq car commercial.

We created this with a nimble crew of friends that we typically work with to try and create a spec project.

We cover each step of the process, from location scouting, the camera package, shot selection, as well as going through the 3 shoot days.

Let us know if you like this format!
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Time stamp
0:00-0:35 Intro
0:35-1:37 Approach
1:37-3:15 Camera Package
3:15-5:17 Location Scout
5:17-6:45 Shoot Day 1
6:36-8:29 Shoot Day 2
8:29-10:10 Shoot Day 3
10:10-13:33 Lessons Learned

[mickin]

You're not receiving enough credit for this amazing, valuable content. Thank you so much for providing us with such high-quality content for free, while others charge thousands for nothing. I hit the like before watching keep doing uploading 🔥

[mickin]

Could you please show us some examples of post-production like editing, color grading, and sound design of this commercial ?

[andrew_gook]

Great video! This was suuuper fun to be a part of. The whole team crushed it!

[killderrodrigues]

Funny how people say that this is a "lowbudget" production, with all of that stuff.
Great gimballs, Arri and Red cameras man, cine lenses and all that stuff. I know that the comparisson is to big hollywood productions but man, this is not a lowbudget at all!
Come to see what we do in Brazil with just one mirrorless camera and natural lightning 😂
Moreover, great video man thanks for sharing the process!

[anthonyventolora]

The breakdowns of what you guys shoot is so well done. I always feel like they are so efficent in what is presented. Each video feels like a complete story with very little fat. Great job!

[EvanLindy]

Sooo good dude!! Ya'll been crushing it, love watching these!!

[EntirelyHonest]

Y'all are killing it. Keep up the great work

[MouktikJoshi]

Getting an overview of your process is so helpful!

[picxlproductions]

Great work! Curious why you stated you wouldn't be able to do it right with your in house RED kit?

[aaronthecameraguy]

Super helpful to hear the whole process, thanks man.

[standoutmedia]

very nice video, you guys put in a lot of work to make the video happen. I would love to see the final video.

[imDonDiestro]

This is dope! i love small crew shoots.

[albertocostell]

You are so great men, thanks for your knowledge and what a great work you did with the video… no words.
Could you please tell me the app to prepare the locations with the camera and lenses?

Thank you!

[donnybristol]

This was great! Is there a link to see the entire car commercial? Thanks

[odusilesodiq]

Great video (as usual) but if i may ask why would using the in-house Red kit be a limitation to the production?

[airbearvideo]

Really great content. I shoot small doc style car films and would love to film the holy grail of a car commercial. Great stuff, thanks.

[mahutaproductions]

Must be hard to maintain your composure when you roll up to the lake and see the haze, I'd be freaking the hell out rushing to get shots!

[tangoleadaz]

Im curious what was the lighting set up or was everything just natural light?

[deonvnzl]

great work and wonderful breakdown!

I am curious about the cinevised Rs on the alexa mini - did you have an EF mount on the camera?
How was it? any wobble when changing focus direction etc?
I have never considered using my Leica R on a 'real camera' before.

Thank you
D

[HyperShift]

What is a typical rate for drone ops for these projects?