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Jacklyn Ady - Versteel | 'Ikigai Japanese Philosophy + Design' | Virtual Design Conversations
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Jacklyn Ady, Director of Product Design & Development at Versteel, explains the meaning of Japanese Ideology "Ikigai" or "Reason for Being" as well as her Japanese cultural experience of business and design and how to bring it all back home to enrich and improve YOUR impact as a designer and innovation leader.
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Since 1934 Sundberg-Ferar has been creating great product designs that have been hugely influential to culture and human experiences throughout the home, on the road, and in the sky. A full-service product design consultancy out of Detroit, we connect art with science to create meaningful products; products that drive value and fulfill core user needs. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.
Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. Whether your product is a consumer durable, medical device, automotive application, or service, we can help you bring your product to life in a way that is emotionally compelling, functional, and beautiful.
______________________________
Got a product development / strategy project you want to talk with us about?
______________________________
Follow us on social media for more design ideas and resources:
_______________________________
Since 1934 Sundberg-Ferar has been creating great product designs that have been hugely influential to culture and human experiences throughout the home, on the road, and in the sky. A full-service product design consultancy out of Detroit, we connect art with science to create meaningful products; products that drive value and fulfill core user needs. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.
Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. Whether your product is a consumer durable, medical device, automotive application, or service, we can help you bring your product to life in a way that is emotionally compelling, functional, and beautiful.