Mastercard's Room for Everyone: Where To Start | Cannes Lions 2024 Grand Prix Winner

Portuguese: Descubra "Room for Everyone: Where To Start", uma iniciativa inovadora da Mastercard que conquistou o Grand Prix em Dados Criativos no Cannes Lions 2024. Em parceria com a McCann Poland, a Mastercard desenvolveu a ferramenta digital "WhereToStart", que auxilia negócios poloneses e ucranianos a identificar locais ideais para estabelecimento com base em dados de consumo e outros indicadores urbanos. Esta campanha transformadora não só apoia empreendedores, mas também integra refugiados na sociedade, fortalecendo o tecido econômico e social local.

English: Explore "Room for Everyone: Where To Start", an innovative initiative by Mastercard that won the Creative Data Grand Prix at Cannes Lions 2024. In collaboration with McCann Poland, Mastercard developed the digital tool "WhereToStart", helping Polish and Ukrainian businesses find ideal locations based on consumer data and urban indicators. This transformative campaign supports entrepreneurs and integrates refugees into society, strengthening local economic and social fabric.

Technical Credits:
Agency: McCann Poland
Client: Mastercard
Campaign: Room for Everyone: Where To Start
Awards: Cannes Lions 2024 Creative Data Grand Prix