Introduction to Sequence Analytics – Sean J. Taylor | Reinforce Stage | Compass Tech Summit 2023

Introduction to Sequence Analytics – Sean J. Taylor, Chief Scientist at Motif Analytics

A variety of business processes can be represented and captured as event sequences, especially as product instrumentation becomes more comprehensive. However, low-level event data are challenging to wrangle and model, so analytics professionals typically aggregate data before visualization and estimation. In this talk I provide an overview of Sequence Analytics, an approach that embraces event sequences as a native data model. I introduce an expressive set of operations which can be performed on a sample of event sequences and show why these operations are challenging to express and to compute using SQL queries. I briefly describe some interesting implementation details, such as using state machines to reduce dimensionality for sequential data, and provide examples of visualizations and analyses.

This talk was recorded at Compass Tech Summit 2023.

The event was organized by Crafthub.

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