The Secrets to Building a Successful Marketing Technology Stack

Nicolas de Bellefonds dicusses marketing technology, why we are talking more about it today than ever, and what he views as best-in-class when it comes to a marketing tech stack.

BCG’s Marketing, Sales & Pricing practice works with companies to transform their commercial strategies and create truly customer-centric platforms for growth. We help our clients embrace revolutionary opportunities that redefine the future of marketing, sales and pricing functions to strengthen customer relationships and meet continually-rising customer expectations.