[Free AI Webinar] Google's AI Overviews, Generative Engine Optimization & More

In Ignite Visibility's latest webinar, John Lincoln CEO and SEO expert is joined by Jen Cornwell, VP of SEO, and Danny Conlon, VP of Marketing to discuss... Google's AI Overviews! The SEO team will cover what Google AI Overviews are, how you can rank for them, and how you can use generative engine optimization to improve your rankings, and more.

(01:22) What are Google AI Overviews? Are they the same as SGE? Can you turn them off?
Google AI Overviews use generative AI to provide users with concise and informative summaries of results on Google while directing them to the most relevant web pages. They are not the same as SGE

(06:03) Do AI Overviews appear for all queries? Can marketers track traffic or visibility from AI Overviews?
No, we're seeing them appear for complex questions. There's quite a few instances where you won't see Google AI Overviews appear at all. When it comes to measuring traffic to your site from AI Overviews, Google has yet to help differentiate between the sources.

(12:55) How do you get placed in AI Overviews? What are AI Overviews + Shopping Ads?
The easiest thing to remember is to optimize for user intent. There are a ton of other SEO strategies you can use to gain visibility and (hopefully) land in an AI Overview search results. They are ads that Google will start testing within the AI Overviews section. If you're an advertiser you're lucky - as of right now you don't need to take any further action.

(18:32) What is the Generative Engine Optimization (GRO) Process?
GEO helps you rank across various search-powered results on the internet. It also will give you access to complete competitor research and discovery, and help you analyze which keywords are generating an SGE response.

Are you interested in learning more?

#digitalmarketing #internetmarketing

[AlexVegamobile]

Thanks for doing this webinar. On break atm and liking the info you are sharing so far. Will catch the recording in full, afterward. Been a longtime fan of the YouTube channel. Keep it up.

[MollyLynnWilliams]

How does this tie into brand vs no branded queries?