The importance of culture in embracing new technologies

"We talk about technology - but we don't talk about embracing that technology.

Embracing technology goes beyond education and individual skills; it's about how a country's culture and values shape its journey towards change and progress."

Saquib Ahmad, Managing Director @SAP (Pakistan, Iraq & Afghanistan), sheds light on the impact the new wave of emerging tech will bring and people's willingness to accept the changes along with it.

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Published in association with the Leaders in Islamabad Business Summit 2023, organized by the @NutshellGroup and @MartinDowLimitedMartinDowLtd