How One Song Can Change Your Music Marketing

Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel...

In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul!

If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today!

DISCOVER:
What The Real Goal of Producing Content and Singles Is
The Social Psychology of Great Music Content Online
How Organic Traction Feeds Your Paid Ads and Evergreen Marketing
Why E-commerce Brands Focus On One Product (And Why The Ones That Don't Fail)
What You Can Learn From JG Wentworth, Kellogg's, Disney, and Other Successful Advertisers

RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
EP219: Is Making A Music Video Actually Worth It?
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

[markyfasho]

“it’s not about constantly doing new shit, it’s about doing the old shit better”

[ryedavis]

“Stop trying to Gordon Ramsay that shit and feed them a cheeseburger.”
Of all the golden nuggets I’ve gotten from this pod, this one hits the hardest. 😅

[FuturisticAgent]

This is a fantastic episode, highlighting the ever changing landscape of today's creator world. 👍

[Alyag]

22:49 is the ultimate tantalizing nugget of know-how by Circ pertaining to the theme of this episode. Love it.

[LeenasMuse]

Idk why I’m watching this since I’m just trying not to sound like crap at this point, but this is actually really helpful.

[almac]

Worse thing to happen is people calling creative output "Content"

[_wallyw]

Excelente consejo y Pura Vida desde Costa Rica 🇨🇷

[BTMushrooms]

Love you work guys. Question - the concept "Breakout material" Keep making content until you strike this Breakout Material. Prove organic traction on two channels before spending money on content ads etc.Question being - What metric defines something as breakout? How many views / likes / comments / shares etc etc warrants something as breakout material? So helpful!

[iamhvrcrft]

The real issue is what you consider the “break out “ thing is just a bunch of views and followers… for musicians… this doesn’t mean the tour opening for your favorite artist or show offers in your home town. It’s just views and followers on the internet…

[kojoefante]

Sir music marketing is hard . I don’t know how to do it. It’s always robot etc etc .

[LowerLoveday]

Who is the band you referenced that is getting great results with short form content? Intrigued to check out their content for ideas

[iknikblackstone]

what if you can't produce your tracks on the cheap (If your genre doesn't really allow this) ? then how do you put all those track out to test them ? because you never now which song is gonna click right ? so do you release demos ? an idea to solve this catch 22 situation ?

[ameeththomas]

Just wanted to ask even if the song is more than 10 years old do we still lean into it for content?

[gsharpenmydjencil]

Great content, thoroughly enjoyed listening, but for the love of god cut your hair 😂

[thdigit]

We all know it only takes one song, you discovered this yesterday?

[kojoefante]

Naa you guys are trying to turn musicians into content creators.
Don’t do it ..

[kojoefante]

You guys are pretending to help go get views and make contents lol …

Focus on music ..