Bachelor of Marketing

The learning objectives of the Bachelor of Marketing (BMKT) program are:
to explain and apply the basic marketing concepts;
to identify marketing strategies as applied to segmentation, targeting, and positioning;
to explain branding, brand equity and competition;
to explain marketing research, distribution channels, retailing, and integrated marketing communication;
to explain local, regional, and global strategies as to design and implement tactical and strategic marketing tools as well as differentiating adaptation and standardization.