Greg Isenberg’s Step-By-Step Blueprint To Building A Successful AI Business

This episode goes step by step through Greg’s process of creating successful AI businesses, and how you can do the same from scratch TODAY. Greg covers his The ACP framework: Audience/Community/Product, leveraging communities and personal brands to grow your business, and where AI fits in to your strategy.

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Show Notes:
(00:00) Using OpenAI GPT for value creation is misunderstood.
(07:49) PDF AI's challenge is niche focus and community targeting.
(12:43) Crucial to be early movers, because big companies dominate the market.
(16:04) Building social capital through your personal brand can be very effective and valuable.
(18:21) Taste trumps engineering in sought-after skills.
(21:23) AI tools will not destroy industries, they level up the playing field. If you’re good, you will be even better with AI (e.g. video generators)
(24:44) Nathan’s experienc working with Hollywood execs. The AI video generators like Sora will give access to many film makers who otherwise would have difficulty breaking through.
(27:09) Industries seek those with large followings.
(31:22) Anticipating dramatic changes in technology and investment.
(34:03) ACP Framework: Greg started a discord that grew to a newsletter that led to offers and deals deals.

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Mentions:

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Check Out Matt’s Stuff:

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Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

[carlossentis-worldinnovati]

Matt, you are extraordinary at this. I speak about you in every speaking engagement I have anywhere, have been recommending your channel in Africa, America, Europe... your channel was great, adding this is even better. Thank you for everything!

[EcomCarl]

Greg Eisenberg's insights into leveraging existing AI platforms like OpenAI's chat GPT to carve out niche markets are incredibly valuable. It highlights that the key to differentiation often lies in specialized applications of broad technologies. 🚀

[ThailandcomAI]

Matt, I have been watching you for a long time now and you have done a great job raising awareness of AI and giving your viewers quality info, well done mate !. So when you suggested your new channel, I was pleased and so far your content is great. I was surprised to see so few views about 4 hours after you released this video, so this is a great example of what Greg said, build distribution and deep communities. May the next wave grow to be a big one !

[OriBengal]

As an artist, I love the heck out of AI... it has made my life so much better. And I've been asked regularly if I'm scared of AI, now that anyone can just type what they want. As you said, Taste has a high value.... So does experiece.

[TheStuartGibson]

Great video everyone. Can't wait for more podcasts. P. S I've never listened to or watched a podcast before. But since I follow you both, this was the best thing to pop my cherry

[freyna]

Great shiit guys. Insightful, fun, real, helpful, sparking.

[Appleloucious]

One Love!

Always forward, never ever backward!!

☀️☀️☀️
💚💛❤️
🙏🏿🙏🙏🏼

[press.rogers]

This is great – thank you. I will watch every episode

[danielescaleira]

Superb! Thanx for sharing so much knowledge.

[brandonreed]

Relationships and taste will be so much more valuable in the near future.

[AIPrimary]

AI has upleveled the playing field, love it

[AlexAnders-audiobooks]

I'm about to watch this video as, just this morning, my developer said that we're ready to launch my new AI company. Let's see if there's anything here I could use. 😊

[aad]

In 2016 Issa Rae’s Webb series was picked up by HBO. In 2021 she signed a Warner media deal to create exclusively for HBO, HBO Max and Warner Brothers picture group.

[aad]

Universal music commission tools to track and monitor up-and-coming music artist on TikTok. So this game’s been going on for a while.

[MaxRuso]

Yeah but eBay was scared that Craigslist is going to go up so they restrained it for a reason

[jaysonp]

He's wrong about taste being a 10 year moat. We'll fine-tune models on taste and you'll use a model that you like based on your taste.

[nvdadamoon]

what will prevent 'taste' getting automated away lol.. it's just a matter of time.