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Customer lifetime value in a discrete-time contractual setting (math and Python implementation)
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Customer lifetime value in a discrete-time contractual setting (math and Python implementation)
Reference:
Fader, Peter S. and Bruce G.S. Hardie (2007a), “How to Project Customer Retention,” Journal of Interactive Marketing, 21 (Winter), 76–90.
Reference:
Fader, Peter S. and Bruce G.S. Hardie (2007a), “How to Project Customer Retention,” Journal of Interactive Marketing, 21 (Winter), 76–90.
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