Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)

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@JennyHoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.

She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.

Jenny can figure out how to make it viral.

So in this episode, you'll learn:
•How to make anything viral
•How to create the perfect Short
•The differences in Short form content platforms
•And a hot take you might not be expecting

TIMESTAMPS
00:00 - The YouTuber Who Solved Shorts
01:05 - How to Make Anything Go Viral
02:19 - What Makes a Good Short?
05:28 - Importance of Retention and Rewatchability
09:41 - Crafting the Perfect 1st Frame Hook
11:47 - Our Lovely Sponsor :)
12:53 - How to Generate Great Ideas
16:24 - Retention Mechanisms and Viewer Expectations
18:34 - Relationship Between Short Length and Retention
19:50 - Jenny’s Shorts Structure
24:07 - Jenny’s Video Making Process
26:13 - Finding Your Audience Avatar
28:26 - Differences Across Short Form Platforms
31:13 - Transitioning From Shorts to Long Form
36:03 - Jenny’s YouTube Hot Takes

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CONNECT WITH JENNY

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TEAM

Creator Science is part of the HubSpot Podcast Network.

[chrishye]

She is a scientist by mind... she studied her subjects, tested hypotheses, reviewed and drew conclusions before starting another hypothesis. Love it!

[ryanmccrary]

Can’t believe someone who is 18 years old has mastered content creation like this. It’s incredibly impressive.

[S___________D]

Her instant replies reflect how knowledgeable she is. Straight on point, no gimmicks, no running circles and spirals like most pretend experts

[TakeMeToYourLida]

It’s amazing to see someone at 18 speak so authoritatively on a topic

[improvementTime..]

1:11 story and twist
1:40 making personality
2:37 good hook
She sketches and thinks about visuals, and everything until something clicks = gotta put effort into the YouTube side too not just Art
4:00 readability checker
5th grade and under at least

5:54 diff YouTube page
6:30 deeply analyzing your own videos

7:20 every second counts in short

10:33 consistent thumbnail for a series
Makes bingeable

[McDeezy_]

As a shorts creator, she is definitely one of the few creators who beat YouTube shorts, I definitely took a lot of inspiration from her

[FawziBreidi]

She really shared her 1 million dollar course in around 30 minutes

[WordsAreWealth]

As a copywriter, I can affirm she is AMAZING!!! Her mastery of storytelling is equally scientific and artistic. Major corporations should be racing to hire her for a consultation.

[chubzdon]

It's one thing to be a good analyst but her ability to explain so thoroughly combined with relevant examples?? She's really a genius

[roncabezas]

i love her innocence and her willingness to share.. her ability to come up with answers and examples on the fly is phenomenal. She is a gem!

[deenad]

*Jenny is a beast for sharing her method, but Jay is a beast for learning from her on screen, and also taking notes for his viewers, thats top tier!* 💫

[gregoryalfred]

If you are reading this, I hope your channel grows! Don't give up

[Digitalolu]

watching someone this young talk about something this passionately really stops you in your tracks. this was great

[zoric]

I can’t believe an 18 yr old speaks so intellectually and isn’t speaking without saying anything. She literally broke it down to a 1st grader’s guide to vitality.

[omaorieno]

I feel like this was an entire content creation course that she just gave for free while having fun.
She’s amazing 🎉

[surewhatever]

“Quantity makes quality.” This is true of all art forms. I’ve forgotten the author’s name of “Taking the Leap” (an art business book from years ago), but she graded half her class on a single piece submitted at the end of the semester and the other half on sheer quantity. The quantity group made great strides in their technique and creativity, while the single piece group got bogged down in perfectionism.

Love her insight into the science of creativity!

[andrewskrinar]

She could be a college professor teaching this stuff. Her examples, everything, it is so good. So structured. So complete

[ericsopp]

Super impressed by Jenny's maturity, presence, intelligence and conscientiousness. Had no clue she was only 18, that absolutely blew my mind. CEOs 2-3X her age should absolutely pay her for mentorship. Incredible

[NeoM]

She answers questions faster than the host can come up with. She's amazing and the giggle after or before she answers. Brilliant.

[LeadYourLiving]

What a delightful young person! As an “old lady” just starting the YouTube journey, this was so helpful. I love when young people teach those of us with “advanced age” 😊