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Building your CPG brand from a school project: Eli Bank from Absurd Snacks
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👋👋 Hey D2C community!
On the 26th episode of the D2CVille Stories Series, we talked to Eli Bank, co-founder of Absurd Snacks. And Eli offered a discount to D2CVille listeners! Check it out at the end of this post 😀
Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
Now, back to the good stuff:
🟢 Eli's journey in establishing a CPG brand took an unconventional turn. Inspired by his nut-allergic friend, he and co-founder Grace conceived the idea of crafting an "inclusive trail mix" for a university project.
🟢 By participating in numerous startup challenges and establishing connections with key figures in the CPG industry, they successfully secured initial funding.
🟢 Presently, their primary focus is on the retail sector, conducting weekly demonstration shows in collaboration with partner stores.
🟢 Recognizing that many allergen-free products in the market emphasize their health benefits, they have shifted their promotional strategy to highlight their vibrant and approachable branding.
So what are you waiting for? Check out the episode for matchless growth tips and let us know what you think!
For our listeners remember to visit
We've got tons more exciting content coming your way, so stay tuned! 🔜🚀
00:00 Intro
05:13 Initial financing
06:20 Raising $300,000
07:50 Inclusive snacks
09:38 Branding
11:40 Are you working with an agency now?
12:16 Personal branding
13:55 Behind-the-scenes content is a fan favorite
16:15 Associating your brand with a credible person
18:25 Community
20:15 Being retail focus
22:59 “We have not spent a dime in paid advertising”
24:28 How to track repeat purchases in stores
26:20 Black Friday
27:30 Aligning inventory with the demand
28:30 Key takeaways from Black Friday
30:15 Gen Z
34:00 A special gift to D2CVille listeners
On the 26th episode of the D2CVille Stories Series, we talked to Eli Bank, co-founder of Absurd Snacks. And Eli offered a discount to D2CVille listeners! Check it out at the end of this post 😀
Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
Now, back to the good stuff:
🟢 Eli's journey in establishing a CPG brand took an unconventional turn. Inspired by his nut-allergic friend, he and co-founder Grace conceived the idea of crafting an "inclusive trail mix" for a university project.
🟢 By participating in numerous startup challenges and establishing connections with key figures in the CPG industry, they successfully secured initial funding.
🟢 Presently, their primary focus is on the retail sector, conducting weekly demonstration shows in collaboration with partner stores.
🟢 Recognizing that many allergen-free products in the market emphasize their health benefits, they have shifted their promotional strategy to highlight their vibrant and approachable branding.
So what are you waiting for? Check out the episode for matchless growth tips and let us know what you think!
For our listeners remember to visit
We've got tons more exciting content coming your way, so stay tuned! 🔜🚀
00:00 Intro
05:13 Initial financing
06:20 Raising $300,000
07:50 Inclusive snacks
09:38 Branding
11:40 Are you working with an agency now?
12:16 Personal branding
13:55 Behind-the-scenes content is a fan favorite
16:15 Associating your brand with a credible person
18:25 Community
20:15 Being retail focus
22:59 “We have not spent a dime in paid advertising”
24:28 How to track repeat purchases in stores
26:20 Black Friday
27:30 Aligning inventory with the demand
28:30 Key takeaways from Black Friday
30:15 Gen Z
34:00 A special gift to D2CVille listeners